Tag Archives: Lack

Lack of AI readiness leads to lackluster results

October 07, 2025 Lack of AI readiness leads to lackluster results A recent survey shows the gaps between aspirations and operational realities of implementing AI.

Revenue teams lack trust in AI

Revenue Streams

There’s no shortage of AI use among revenue teams. The problem is they don’t trust it. Mike Pastore on May 23, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “AI Adoption in Running Enterprise Revenue,” Clari. AI is reshaping businesses, and that includes revenue teams. But research from … Continue reading Revenue teams lack trust in AI →

Half of ecommerce brands lack the support to scale personalization effectively

Branding Tools

A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics. Constantine von Hoffman on April 15, 2025 Over the next five years, there’s a $ 2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the … Continue reading Half of ecommerce brands lack the support to scale personalization effectively →

CMOs say lack of resources is hurting growth opportunities

Content Management Tools

Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report. Mike Pastore on February 20, 2025 A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. … Continue reading CMOs say lack of resources is hurting growth opportunities →

How brands are handling the lack of transparency in major ad platforms

Transparency

The tension between consolidation and transparency is shaping brand strategies, media spend diversification and advanced measurement tactics. Laurie Miller on October 1, 2024 In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is … Continue reading How brands are handling the lack of transparency in major ad platforms →

67% of marketers say lack of training is primary barrier to AI adoption

AI Education

99% of marketers say they are personally using AI. However, 36% say it is part of their daily workflow — 7 percentage points more than in 2023. Constantine von Hoffman on July 26, 2024 While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its … Continue reading 67% of marketers say lack of training is primary barrier to AI adoption →

After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers

Mergers and Acquisitions

June 26, 2024 After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers There are fewer institutional and European oil buyers interested and a lack of ready cash to finance these deals. BY Reuters U.S. oil and gas companies could face an uphill struggle to sell about $27 billion of assets … Continue reading After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers →

Even great demand gen can’t overcome a lack of brand marketing

Branding Innovation

Demand generation alone can’t drive sustainable growth. Here’s why brand marketing is key for creating demand and activating buyers. Liam Moroney on May 29, 2024 For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve … Continue reading Even great demand gen can’t overcome a lack of brand marketing →

How do I make up for lack of experience on my résumé?

Career Resume

April 03, 2024 How do I make up for lack of experience on my résumé? It feels like the biggest catch-22 of the working world: You can’t get a job without experience, but you can’t get experience without a job. The good news is, it’s not as impossible as it sounds. BY Kathleen Davis Welcome to … Continue reading How do I make up for lack of experience on my résumé? →

Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision

TV Industry

Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision by Wayne Friedman , Staff Writer, August 22, 2023 With connected TV’s advertising investment looking to grow 13% to $25.9 billion globally this year — and 10.4% over the next five years, according to GroupM — that would suggest a now maturing business. But … Continue reading Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision →