Colby Renton — August 15, 2018 — August 15, 2018 After Marketing and Sales come to an agreement on what makes a sales qualified lead (stage 1 of lead management), it is now time to seek agreement on the labels and definitions of customer acquisition and retention statuses (stage 2). This enables lead funnel management, … Continue reading How to Agree on Labels and Definitions of Customer Acquisition
Amazon Search Focuses On Its Private Labels by Laurie Sullivan @lauriesullivan, May 31, 2018 Amazon continues to take market share, claiming more than 80% of conversions against other ecommerce sites across several product categories. The company holds the highest share with one-click commodity products like batteries and cleaning supplies, as well as men’s athletic shoes, … Continue reading Amazon Search Focuses On Its Private Labels
The changes are part of an effort to improve transparency and clarity of ad measurement on the social network. Ginny Marvin on February 22, 2018 Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after … Continue reading Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels
by Jason Schell July 8, 2016July 8, 2016 All paid search specialists should subscribe to the A.B.T. Rule, meaning we should Always Be Testing. We should always be testing new keywords, keyword bids, ad copy, average position, ad extensions and everything else in our accounts! If we subscribe to this rule doesn’t it make sense … Continue reading What’s Up with Google’s New Green Ad Labels?
Jamie NicholOctober 15, 2015 Yes, Millennials now represent the majority of the workforce. And yes, Millennials bring with them a unique set of work expectations. While it’s important (and necessary) that employers understand the different work styles of the generational groups, let’s not forget that teams often consist of a generational mixed bag, and further, … Continue reading Manage People, Not Data Points: Managing Across Generational Labels