If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue. Andrew Shotland on August 1, 2017 If you own SEO at a multi-location brand (or an agency that works with them), it can … Continue reading If your GMB page updates & no one knows, does it make a sound?
Julie Winkle Giulioni — April 3, 2017 Follow @julie_wg— April 3, 2017 For decades, articles, authors and studies have tried to help managers come to terms with how to motivate employees and drive optimal performance by understanding what employees really want and need from work. The list is long (and alphabetized for ease). Achievement and … Continue reading Who Knows What Employees Really Want?
Mark Parent — March 21, 2017 Follow @inbound281— March 21, 2017 Search engine optimization (SEO) isn’t dead — in fact, it has a stronger heartbeat than most of the other strategies that your friendly neighborhood web design firm uses to optimize your site. Creating a website serves as step one in the online marketing process. … Continue reading Brilliant SEO Tips & Tricks That Every Awesome Web Design Firm Knows
AI Knows What is Fake News, Even if Your FB Friends Don’t by Catherine Lu, Op-Ed Contributor, March 3, 2017 While fake news has always been around (e.g. urban legends), the 2016 U.S. presidential election invigorated the topic. According to a joint NYU and Stanford fake news study, fake pro-Trump stories were shared at least … Continue reading AI Knows What is Fake News, Even if Your FB Friends Don’t
Jacob Ehrnstein — December 4, 2016 — December 4, 2016 One of the search marketer’s best weapons is a Dynamic Search campaign. As you may or may not know, Dynamic Search campaigns rely not on keywords for targeting, but instead use your site’s content to create and target your ads based on a user’s search … Continue reading Your Content Knows Best: the Case for Dynamic Search Ads
by Paul Morris December 7, 2015 Follow @SuperbDigitalDecember 7, 2015 When it comes to managing a business, motivating staff performance ranks as one of the most necessary and impactful skills a leader can develop. In fact, the ability to encourage and empower a team to reach their potential and beyond is what distinguishes people who … Continue reading 5 Secrets Every Great Leader Knows About Motivating Staff Performance
Tim AshNovember 6, 2015 Amazon gets a bad rap for cluttered pages. But for every one thing Amazon gets wrong, it gets dozens of things right. It certainly nails personalization. It nails testing speed and iteration. Perhaps most importantly, it nails the one thing a lot of other sites miss – persuasion. The company has … Continue reading Fear and Persuasion: What Amazon Knows About Using Scares to Convert