CDPs promised clarity and control. Now they deliver complexity and confusion. Here’s how the smartest brands are responding. Kristina Kalpokaite on June 13, 2025 Customer data platforms (CDPs) have an identity crisis. Ten years after they first emerged, CDPs finally got their nod from Gartner — a birthday gift wrapped in validation. But something’s … Continue reading Nobody knows what a CDP is anymore — and that’s the problem
May 10, 2025 Kraft Heinz knows how to make you pay attention The commercial jingle will never die. The classic advertising device’s longevity is as impressive as it is surprising. Despite just about everything else in the advertising industry changing over the past two decades, it remains one of the few core tools many marketers … Continue reading Kraft Heinz knows how to make you to pay attention
January 29, 2025 What’s going on with Trump’s proposed buyouts for federal workers? Nobody knows The Trump administration offered two million federal workers eight months of pay in exchange for their resignation, sparking confusion about what the buyouts mean for workers and whether they’re even legal. BY Pavithra Mohan On Tuesday, President Trump issued a … Continue reading What’s going on with Trump’s proposed buyouts for federal workers? Nobody knows
January 21, 2025 3 steps to tell your brand story when nobody knows your name Authenticity and understanding your audience, paired with the right channels, is key. BY Grace Keith Rodriguez You’ve invested your time, energy, and resources into building your company. Now you’re met with the new challenge of building your brand, telling your story, … Continue reading 3 steps to tell your brand story when nobody knows your name
By Sam Becker February 02, 2024 In January, Samsung unveiled its upcoming generation of Galaxy smartphones and devices, which will incorporate new AI-powered features. But it could come with a cost, as a note on the Galaxy S24 Ultra’s product page indicates that “Galaxy AI features by Samsung will be provided for free until … Continue reading Will the AI revolution cost you a fortune in new subscription fees? No one really knows
By Mark Wilson $7.58. That was Under Armour’s closing stock price the day I met with Stephanie Linnartz, the company’s new CEO. A 25-year veteran of Marriott, Linnartz stepped into the role at the end of February of this year. She became the company’s third CEO appointed in four years. It is perhaps a … Continue reading 15 questions with Under Armour’s new CEO, who knows the brand is too bro-tastic
Unredacted documents in the FTC’s Amazon lawsuit shed light on the company’s secret price-gouging algorithm “Project Nessie” is a series of algorithms that Amazon allegedly used to raise prices by over $1 billion in just two years. Stephanie Barnes Updated Fri, Nov 3, 2023 ANDREW CABALLERO-REYNOLDS / AFP It looks like Amazon is hellbent … Continue reading Amazon knows its policies force sellers to ‘live in constant fear’
“It’s essential to have an understanding of what data you want and why.” Constantine von Hoffman on June 15, 2022 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Federico Bianco. He’s a strategist-team lead at InfoTrust who worked in sales before moving into … Continue reading MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data
If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue. Andrew Shotland on August 1, 2017 If you own SEO at a multi-location brand (or an agency that works with them), it can … Continue reading If your GMB page updates & no one knows, does it make a sound?
Julie Winkle Giulioni — April 3, 2017 Follow @julie_wg— April 3, 2017 For decades, articles, authors and studies have tried to help managers come to terms with how to motivate employees and drive optimal performance by understanding what employees really want and need from work. The list is long (and alphabetized for ease). Achievement and … Continue reading Who Knows What Employees Really Want?
