Tag Archives: Kinds

Two kinds of video ads help break through the dilemma of interruptive marketing

At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens. Barry Levine on May 9, 2018   Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting … Continue reading Two kinds of video ads help break through the dilemma of interruptive marketing

Do You Need Different Kinds of Video for Sales Enablement?

Bruce McKenzie — May 10, 2017 — May 10, 2017 Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) to the customer life cycle and suggests appropriate levels of production values for each genre. It’s worth a look. But this “generic” approach to video … Continue reading Do You Need Different Kinds of Video for Sales Enablement?

5 Kinds of Facebook Content that Will Engage Your Customers

Jill Phillips — March 28, 2017 — March 28, 2017 Today, content marketing is critical to your company’s success, and utilizing social media is currently one of the best marketing strategies out there. Nearly everyone constantly carries a smartphone with them, and almost all of those people use Facebook. Why not utilize that fact to … Continue reading 5 Kinds of Facebook Content that Will Engage Your Customers