James Hamar — June 27, 2018 — June 27, 2018 Video creation and production can be a little intimidating, but it’s crucial to your marketing strategy to use video to promote your company, product, and services. Just like booking a vacation or hitting your quarterly goals, everything becomes easier with planning and preparation. The same … Continue reading 3 Must-Haves for a Killer Video Script
Danielle Winski — May 23, 2018 Follow @DwinskiPR — May 23, 2018 Learn how to write killer social media updates in this post! In today’s marketing landscape, social media is a must for businesses big and small. It’s is a glorious strategy with unmatched potential that helps level the playing field, giving small and medium-sized … Continue reading How to Write Killer Social Media Updates that Stand Out
Tom Willis — May 7, 2018 — May 7, 2018 Even in a post-Penguin era, search engine optimisation has entertained the prospect of websites ranking in search results without the foundation of backlinks. This may be true to some degree, although only for sites in a non-competitive niche targeting long-tail keywords. For brands in all … Continue reading 5 Steps for Assembling a Killer SEO-Led Backlink Strategy
Allen Finn — April 17, 2018 — April 17, 2018 While the Creative Hub is riddled with superlative examples of big brands (with creative teams and swollen bankrolls) launching neat stuff on Facebook, it can be difficult to envision, say, an accountant or plumber or three-person startup creating Canvas ads. That doesn’t mean you need … Continue reading 3 Killer Facebook Ad Types You Probably Aren’t Using (Yet)
Matt Brennan — April 7, 2018 Follow @MattLBrennan — April 7, 2018 How to Create Stronger Customer Relationships and Sell More With Your Business Copy These copywriting tips for startups are designed to help you improve your messaging on a shoestring budget. When you’re launching, the budget is tight. Every fork in the road can … Continue reading 20 Killer Copywriting Tips for Startups
Ryan Phelan — March 28, 2018 Follow @ryanpphelan — March 28, 2018 At a recent conference, I spoke with a young email marketer who was relatively fresh to the job. He told me he had heard other speakers talk about using data to enhance email programs and wanted to know where the best place to … Continue reading 4 Tips to Becoming a Killer Data-Driven Marketer
As the holidays kick retailers into overdrive, now is the perfect time to discover what your competition is doing. Columnist Ryan Phelan shares four tips for setting up a competitive intelligence plan. Ryan Phelan on November 27, 2017 The retail world is about to shift into overdrive. Having worked on both sides of retail … Continue reading 4 killer tips to help you spy on your competitors during the holidays (and after)
Lianna Patch — October 26, 2017 — October 26, 2017 Say you’re an ecommerce store owner who enjoys regular sales. What percentage of your customers have bought from you more than once? If you’re like most owners, that number hovers right around “not enough” percent. Me neither, Oprah! And if you’re like virtually all ecommerce … Continue reading Write a Killer Welcome Email to Increase Your Number of Repeat Customers
Greetje den Holder — September 29, 2017 Follow @GdenHolder — September 29, 2017 Blogging has never been more important for businesses. Natalie Mootz lists six reasons for this: As much as ninety percent of organic search traffic to a business website can come through its blog. Fifty-two percent of B2B businesses say that blogs are … Continue reading How to Write Killer Blog Headlines – The Ultimate Guide
Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube’s video advertising platform. Kevin Lee on September 14, 2017 YouTube is incredibly popular; Alexa consistently ranks it as the second most trafficked site globally. Additionally, its content shows up frequently in Google … Continue reading 7 killer ad tips for YouTube & video
