Tag Archives: Keynote

Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote

B2B B2C Trends

Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff. Chris Wood on March 28, 2023 Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote … Continue reading Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote →

Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote

Marketing ROI

Marketing operates in a complex, volatile environment and your thinking needs to reflect that. Constantine von Hoffman on September 29, 2022 Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations.  “Marketing gets its unpredictability from the tangled connectivity and interactions … Continue reading Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote →

How to keep up with accelerating customer expectations: The MarTech Conference keynote

Customer Experience

Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands. Chris Wood on September 28, 2022 How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at … Continue reading How to keep up with accelerating customer expectations: The MarTech Conference keynote →

From Big Data to Big Ops: Brinker speaks on marketing ops shift

Marketing Technology

How marketers can navigate the tech explosion around every business function imaginable. DevOps and DataOps for starters. Chris Wood on September 15, 2021 Every marketer has seen that crowded graphic of the marketing technology landscape, which gets set in smaller print every year as the number of vendor logos balloons, now, to over 8,000 and … Continue reading From Big Data to Big Ops: Brinker speaks on marketing ops shift →

The Power of a Great Keynote: Inspiring and Focusing Your Audience

Customer Segmentation

Mladen Kresic — February 14, 2018 Follow @KRNegotiators — February 14, 2018 Keynote speeches — like the ones that kick off a big sales drive or annual meeting — are fantastic opportunities…that aren’t always leveraged to their fullest. Most executive leaders will take to the podium assured that the top-line strategic messaging of the day, … Continue reading The Power of a Great Keynote: Inspiring and Focusing Your Audience →

6 great takeaways from the Brands Talk Social Media #SocialPro keynote

Social Media Utilization

Social media strategists from HTC, Microsoft, Docusign and Pabst Brewing talk about when it’s right to trendjack, when to adopt the latest social platform and more. Matt McGee on June 21, 2016   When it comes to social media #fails, brands have to expect the worst. “Mistakes will happen even if you have protocols in … Continue reading 6 great takeaways from the Brands Talk Social Media #SocialPro keynote →

Live Blog: Yahoo Keynote At Its First Mobile Developer Conference

Content Marketing

Yahoo using new reach to distribute Gemini, BrightRoll ads via apps. Greg Sterling on February 19, 2015  Yahoo held its first mobile developer conference in San Francisco today. The following is an earlier live blog description of the keynote portion of that event. Flurry’s Jarah Euston is first up on stage introducing its new parent’s … Continue reading Live Blog: Yahoo Keynote At Its First Mobile Developer Conference →

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