Tag Archives: Kenshoo

Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes. Amy Gesenhues on November 21, 2018 at 1:21 pm The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will be able to use Experian’s audience segments for Facebook ad targeting. The third-party data … Continue reading Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

iCrossing, Kenshoo Build Marketing Tool Chest

iCrossing, a Hearst company, struck a partnership to combine audience data and Connected Marketing Platform (CMP) with Kenshoo’s media management software. The partnership creates what company executives call the most “sophisticated performance media offering” today. iCrossing’s access to Hearst’s audience data from 200 million unique monthly visitors across its network of sites and other third-party … Continue reading iCrossing, Kenshoo Build Marketing Tool Chest