Video advertising platform Ooyala says smartphone video plays are outpacing tablets four-to-one. Amy Gesenhues on June 26, 2015 After doubling year-over-year numbers in Q4 2014, mobile video views are continuing to rise at a staggering speed according to the latest report from video advertising platform Ooyala. Using online video metrics from its more than 500 … Continue reading Mobile Video Views Jump 100% YoY In Q1 2015, Up 367% Since 2013 [Report]
Susan GilbertMay 11, 2015 Facebook Apps that Will Help Grow Your Page Monday Memos is a short list of the best finds across the internet to start your week off right. Today I have some resources to help you improve your Page growth on Facebook. Here’s four links with tips and tricks to kick start … Continue reading 4 Apps That Will Jump Start Your Facebook Page
Report claims responsive design helped drive a 40% increase in CTO rates over non-responsive marketing emails. Amy Gesenhues on March 30, 2015 Using the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, email marketing provider Yesmail released some eye-opening stats around email-generated revenue growth. According to … Continue reading Mobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated Revenue [Report]
Columnist Wesley Young of the Local Search Association discusses the growth of the mobile wallet and its impact on local businesses. Wesley Young on December 8, 2014 2014 has been a big year for mobile payments. With the introduction of Apple Pay, mobile payments are becoming increasingly popular and are receiving more exposure than … Continue reading SMBs Should Jump On The Mobile Payments Train In 2015
Yesmail Interactive report on 50 major retailers’ social campaigns shows that engagement peaks in the days before stores open for the shopping frenzy. Martin Beck on November 18, 2014 As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media campaigns earlier in the week, according … Continue reading Black Friday Retailers Should Get An Early Social Media Jump
