Tag Archives: investment

Video Marketing’s Multi-Use Versatility Makes It a Great Investment

Robert Weiss — May 24, 2018 Follow @nycvideomktg — May 24, 2018 What does content versatility mean to you? Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. The benefits are enormous and the R.O.I. is close to an absolute guarantee. Let’s explore why the sky isn’t … Continue reading Video Marketing’s Multi-Use Versatility Makes It a Great Investment

Crypto And The Curious Consumer: As Education Continues To Rise, Will Investment Follow Suit?

Crypto And The Curious Consumer: As Education Continues To Rise, Will Investment Follow Suit? by Warren Ashley , April 11, 2018 I no longer have that compulsion to open my crypto app. If you rank as a crypto investor, you can likely attest to a similar addiction from just a few short months ago. We … Continue reading Crypto And The Curious Consumer: As Education Continues To Rise, Will Investment Follow Suit?

HTTP to HTTPS Conversion: An Easy-To-Use Excel Checklist That Protects Your SEO Investment

Donna Duncan — May 8, 2017 Follow @beseenontop— May 8, 2017 Security is a top priority for Google and a growing concern for savvy Internet users. HTTPS (HyperText Transfer Protocol Secure) uses encryption and authentication to protect the integrity and confidentiality of data shared between two Internet devices. Google is pushing hard for website owners … Continue reading HTTP to HTTPS Conversion: An Easy-To-Use Excel Checklist That Protects Your SEO Investment

Better collaboration is the best martech investment you can make

Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround them. Justin Dunham on March 2, 2017    Think about the dozens of channels that you have to manage for any given marketing campaign. Web, email, in-product messaging, social, press releases, media placements, display … Continue reading Better collaboration is the best martech investment you can make

Why Citations Are A Bad Investment For Local SEO (and where to spend your money instead)

by Justin Herring Follow @justincherringOctober 3, 2016 Citations and Business listings are a huge part of local SEO. They help Google understand where your business is, what it’s about, and who to show it to in search results. But many SEO companies also use citations and business listings as a way to have their clients … Continue reading Why Citations Are A Bad Investment For Local SEO (and where to spend your money instead)