Tag Archives: investment

How to Increase Your Return on Relationship Investment By Interacting Human to Human

Brian Basilico June 26, 2020 I had someone contact me after reading my first book. It’s called, “It’s Not About You, It’s About Bacon“, but the main concept is “Relationship Marketing in a Social Media World!“. He commented back and said, “You want me to do more networking?” The answer I gave him was “Yes.” … Continue reading How to Increase Your Return on Relationship Investment By Interacting Human to Human

From Attribution to Attention: Future Proofing Brand Investment

From Attribution to Attention: Future Proofing Brand Investment by Keith Brewer , Op-Ed Contributor, February 25, 2020 Over the past couple of years, audience-centric media planning, measurement and optimization have come under increasing pressure from platforms, browsers, and regulators. A few weeks ago when Google announced that Chrome would stop supporting third-party cookies, we witnessed … Continue reading From Attribution to Attention: Future Proofing Brand Investment

Why You Shouldn’t Take Celebrity Investment Advice at Face Value

Brady Fletcher — May 21, 2019 Follow @tsx_tsxv — May 21, 2019 For the everyday investor, it can be tempting to look to celebrity investors like Warren Buffett as bastions of truth. These stock titans may appear to have an inside track on the market — and Buffett’s advice reportedly works for many — but … Continue reading Why You Shouldn’t Take Celebrity Investment Advice at Face Value

Here’s how to get the most out of your marketing analytics investment

Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment. Eric Bradlow & Jeremy Korst on April 19, 2019   Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and marketing organizations. The report also makes … Continue reading Here’s how to get the most out of your marketing analytics investment

Identity management investment can pay off, and here’s how

Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program. Marc Rossen on February 14, 2019 The marketing industry has been awash with articles and papers talking about marketing technology and the importance of linking identity management across an enterprise’s investments. And rightfully so. Brands … Continue reading Identity management investment can pay off, and here’s how