October 03, 2024 Port strike: Here’s what items come into the ports—and what goes out of them If the strike picks up again or in January, at issue would be the supply chain on a number of products, as well as the flow of everything from consumer goods to critical electronics. BY Chris Morris Update: On … Continue reading Port strike: Here’s what items come into the ports—and what goes out of them
Almost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those celebs and influencers are adding new followers by the millions. Kim Davis on September 27, 2024 Almost a third of brands signing deals with influencers over the last 12 months had no such deals … Continue reading New brands burst into celebrity influencer space
Google Ads Return On Ad Spend Slips Into TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2024 Loss of confidence in the return on ad spend of Google Ads and paid search keeps Catherine Hoffman Seaton, vice president of marketing at Windsor Stores, coming back to the TikTok platform. Seaton told attendees at the … Continue reading Google Ads Return On Ad Spend Slips Into TikTok
August 21, 2024 5 steps to turn invisible work and small wins into your next promotion It’s essential to not only record your small wins but to identify ways for those achievements to accelerate your career. BY Octavia Goredema Let’s imagine a common workplace situation. You work remotely on a team that recently onboarded many new … Continue reading 5 steps to turn invisible work and small wins into your next promotion
August 18, 2024 How to turn your ‘wish idea’ into an actual side hustle A communications expert explains the importance of establishing a clear structure when starting a new side hustle. BY Janine MacLachlan As a communications expert, I work with people to help them communicate their ideas in a way that motivates their audiences to … Continue reading How to turn your ‘wish idea’ into an actual side hustle
July 29, 2024 Forcing workers back into the office could be risky. Here’s why Arguments for returning to the office often appear driven by manager preference and experience. BY The Conversation Tesco, Boots and Barclays have joined the growing number of companies trying to force employees back to the office after several years of remote … Continue reading Forcing workers back into the office could be risky. Here’s why
Must-have strategic elements to build a high-impact website that drives traffic, engagement and conversions. Venkatraman Kannan on July 26, 2024 A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels … Continue reading How to transform your website into a continuous marketing powerhouse
Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis. Mike Ruff on July 24, 2024 Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just … Continue reading How does AI fit into marketing campaigns?
Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization. Alan K’necht on July 22, 2024 To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. … Continue reading How to put marketing data into meaningful context
Netflix’s ad-supported option is becoming key to its business, perhaps signaling a shift to a new business model. Anu Adegbola on July 22, 2024 Netflix is phasing out its cheapest ad-free plan in Canada and the U.K., with plans to do the same in the U.S. and France. Netflix added eight million global subscribers … Continue reading Netflix leans into ad-supported tier as subscriber growth surges
