Tag Archives: Integrations

Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations

by John Potter, Op-Ed Contributor, September 9, 2016 Internet publishers face a programmatic advertising market that is still incredibly fragmented on the demand side. Given the continued move of advertising dollars to programmatic, this fragmentation is costing publishers a lot of money. Over the last couple of years, publishers have responded by embracing header bidding. … Continue reading Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations

How To Evaluate Software Integrations: 3 Important Considerations

by Matthew Cameron July 31, 2016July 31, 2016 We’ve all been there. You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. This makes sense. No one wants to deal with the consequences of implementing … Continue reading How To Evaluate Software Integrations: 3 Important Considerations

Pinterest Launches First Third-Party Integrations With Polyvore & IFTTT

Pinterest promises more such connections with websites and apps in the coming months. Martin Beck on July 8, 2015 Pinterest switched on its developer platform today, introducing Polyvore and IFTTT as the first third-party services to be integrated with its network. The move comes two months after Pinterest announced that it was opening API access … Continue reading Pinterest Launches First Third-Party Integrations With Polyvore & IFTTT