Most ABM campaigns are built on data your competitors have, too. This integration unlocks the one source they can’t access — your sales calls. Steve Armenti on June 13, 2025 Most ABM programs run on static data and generic assumptions. Marketers spend countless hours crafting personalized campaigns based on firmographics, technographic, and third-party intent … Continue reading Clay and Gong integration may be the missing link in ABM
Integration isn’t a martech problem, it’s an organizational one If your integration “works” but customers still suffer, the issue isn’t technical. It’s structural and solvable. May 8, 2025 “We need better integration between our systems.” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after … Continue reading Integration isn’t a martech problem, it’s an organizational one
Microsoft Clarity’s new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions. Anu Adegbola on January 17, 2025 You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will … Continue reading Microsoft Clarity launches Google Ads integration
Tamara Freethy | December 17th, 2024 When it comes to managing successful paid media campaigns, understanding the customer journey is critical. However, many businesses focus solely on online actions, leaving offline interactions such as phone calls, store visits, or even closed leads, out of the equation. For digital savvy marketing teams and business leaders, investing … Continue reading Selling Stakeholders on Offline Tracking and CRM Integration
Unpack the benefits and challenges of HubSpot’s LinkedIn integration, from sales efficiency boosts to new marketing hurdles for SMBs. Ali Schwanke on June 21, 2024 HubSpot’s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator … Continue reading What HubSpot’s LinkedIn integration means for the future of sales and marketing
Martech innovations have created hundreds of little islands of strategy, tactics and data. Mike Maynard on March 14, 2024 Most marketers love martech tools. They save time, improve campaign performance and allow you to complete many additional tasks you would never have been able to achieve without their automated capabilities. However, there is a problem. … Continue reading The sticky problem of martech integration
These foundational elements of the martech stack work better together, if you get the integration right. Mike Pastore on February 19, 2024 Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. CRMs are used by both marketing and sales teams to manage customer data, including … Continue reading CRM and marketing automation: The challenges and benefits of integration
Follow this marketing playbook to quickly and effectively integrate an acquired brand’s web, email and social presence post-M&A. Stephanie Miller on February 15, 2024 at 1:05 pm | Reading time: 6 minutes Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and … Continue reading 5 steps to a seamless post-M&A brand integration
Explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Gene De Libero on January 18, 2024 Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms … Continue reading How strategic martech integration drives business growth
The integration hopes to streamline lead generation via real-time synchronization between TikTok and HubSpot’s Smart CRM. Constantine von Hoffman on October 27, 2023 HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. The two companies are using … Continue reading HubSpot and TikTok announce lead gen CRM integration
