By Mandy Pennington November 28th, 2017 It’s a beautiful thing when you find a marketing strategy that people want more of. Every day, we’re shown thousands of advertising messages, most of which we’re blind to. But believe it or not, 43% of people want to see more video content from marketers – a key statistic … Continue reading Practical Tips For Integrating Video Into Your Marketing
Bonnie Harris — January 2, 2017 Follow @waxgirl333— January 2, 2017 Integrating Facebook ads into your marketing mix Thinking of Facebook as a silo can lead to failure. In other words, assuming that all advertising messages, calls-to-action and follow-up activities need to be kept within Facebook limits results and keeps many advertisers from fully maximizing … Continue reading Integrating Facebook Ads For Better Marketing Results
by Alden Morse May 27, 2016May 27, 2016 If you’re a wholesale distributor or manufacturer with a B2B eCommerce channel, you probably already know you need to integrate your ERP with your eCommerce application in order to gain maximum efficiency in your order and fulfillment processes. But what you may not know is the best … Continue reading Challenges and Best Practices in Integrating ERP Solutions and eCommerce
by Eric Wall March 17, 2016 Follow @equivityvaMarch 17, 2016 Seeing is believing. It’s a well-worn adage, but it carries a great deal of truth. While our data infrastructure develops and expands our ability to communicate, humans can only adapt to these changes so quickly. When it comes to trust, we instinctively tilt towards the … Continue reading Believing What You Can’t See: Finding a Trustworthy Virtual Assistant and Integrating Them Into Your Business
by Brandon Mecham November 14, 2015November 14, 2015 Educating yourself about thought leadership is a curious experience. While you can easily find countless posts emphasizing the importance of establishing yourself as a thought leader in your industry to aid your marketing efforts, few tutorials actually outline specific ways in which you can accomplish that goal. … Continue reading Make Your Thought Leadership Count By Integrating Internal Experts
by Elisabeth Mischel, October 21, 2015 CPG companies produce an estimated 20,000 new products each year to keep up with increasing consumer demands. Growth requires a constant stream of new ideas, product updates and whole new category innovations. Without input from the market, it’s nearly impossible to ideate, test, and manufacture winning products at the … Continue reading Integrating Market Research Into Your Product Development Process
Adam BaetuSeptember 15, 2015 One of the main goals of effective email marketing is get your message across as quickly and as dynamically as possible. This is why images have so much power in email campaigns. However, many marketers are going one step further and delivering their messages via video content.Why video works as an … Continue reading How Effective is Integrating Videos Into an Email Marketing Campaign?
If you want to boost your ad optimization, call-click integration is a no-brainer. Columnist CJ Arseneau has tips for incorporating calls into your digital marketing optimization solutions. CJ Arseneau on July 10, 2015 Digital marketing optimization and bid management solutions are essential to today’s marketers’ ad tech toolbox. Vendors like DoubleClick, Kenshoo, Marin Software, Acquisio … Continue reading Committing To Calls: 5 Tips For Integrating Calls With Digital Marketing Optimization Solutions
Denise ChanMarch 26, 2015 Twitter, Facebook, Instagram, Pinterest, Email…the list goes on. There are so many channels to manage and keep track of these days, how do you do it? The key is to do less. Treat email and social as one larger integrated marketing channel instead of creating dedicated strategies for each. Work smarter, … Continue reading Let’s Be Friends: Integrating Email And Social Media
Mark PearsonFebruary 22, 2015 Recently I have been thinking about how the Sales & Operations Planning (S&OP) process fits in with the other planning processes within an organisation. A lot is written about the S&OP process and its big brother IBP (Integrated Business Planning) but a lot of it is focused on the S&OP process … Continue reading Integrating the S&OP Process: Go with the Flow!