Tag Archives: Integrated

Why Integrated Business Planning is the Next Big Thing for SMEs

Stuart HarmanJuly 27, 2015 Integrated Business Planning (IBP) is a management process, which enables effective decision-making and control over the entire organisation. Whilst IBP sits at the heart of many organisations across the globe, until recently it has been a fairly unknown entity in the SME market, but now it is fast becoming the management … Continue reading Why Integrated Business Planning is the Next Big Thing for SMEs →

Cashed Up Demand Plan: Towards Financially Integrated S&OP

Business Planning

Mark PearsonFebruary 24, 2015 The concept of a cashed up demand plan is not new. In fact, it has always been fairly common for the sales plan within Sales and Operations Planning (S&OP) to be represented in terms of revenue. Now, with ever more organisations undertaking Integrated Business Planning (IBP) or other versions of advanced … Continue reading Cashed Up Demand Plan: Towards Financially Integrated S&OP →

8 Reasons Why An Integrated Digital Marketing Campaign Is Needed? (Infographic)

Video Marketing

Jomer Gregorio November 21, 2014 It’s a highly digital and integrated world and business owners trying to succeed with their brands, products and services need to adopt similar digital and integrated strategies to really make a difference in this highly competitive new arena. The times are definitely changing and traditional marketing channels simply don’t have … Continue reading 8 Reasons Why An Integrated Digital Marketing Campaign Is Needed? (Infographic) →

10 Stats That Underscore the Growing Value of Integrated Data Analytics

Sales Guide

By Katherine Buchholz, Published October 25, 2014 Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of … Continue reading 10 Stats That Underscore the Growing Value of Integrated Data Analytics →

How To Build a Better Integrated Marketing Campaign

Sales Guide

Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc. Last year I created a post Accessible Key Performance Indicators, A 4 Part Framework, to help planners better understand KPI’s but, significantly, not the micro-details of campaign performance metrics. Recently, however, we have been … Continue reading How To Build a Better Integrated Marketing Campaign →