Health insurers’ tactics can adversely affect patients’ health and their trust in the healthcare system, which leaves patients in unthinkably difficult circumstances. BY The Conversation The U.S. has made great progress in getting more people insured since the Affordable Care Act took effect in 2014. The share of uninsured Americans ages 18 to 64 fell from … Continue reading How to handle these unpopular tactics used by health insurers
Tag Archives: Insurers
Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down by Karlene Lukovitz @KLmarketdaily, March 16, 2023 The four largest personal property and casualty insurers cut advertising spending significantly last year, in part to offset rising costs due to the growing number of climate-driven natural disasters. Berkshire Hathaway-owned Geico — which recently dropped its … Continue reading Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
Top Insurers Racing Toward Digital Marketing Failure
Jim BilelloJune 26, 2015 In the past two months, I’ve now encountered a blizzard of ignorance and arrogance on the part of several of the top three or six insurance companies’ corporate headquarters. I am a Certified Google Agency Partner and personally hold advanced certification in AdWords as well as over 1,000 hours of experience … Continue reading Top Insurers Racing Toward Digital Marketing Failure