There’s been a lot of talk about email fatigue lately, but is this fear overblown? Columnist Tom Sather thinks so, and he has the data to prove it. Tom Sather on February 4, 2015 Ray Tomlinson sent the very first email in 1971 with a simple test message that said, “QWERTYUIOP.” Email has gone through … Continue reading What’s Inside Consumers’ Inboxes & What That Means For Email Marketing
“We’ve learned it’s vital to be able to adapt quickly to accommodate the every-changing nature of social media.” Amy Gesenhues on January 29, 2015 There is no shortage of Super Bowl advertising coverage this week, but we wanted to find out what it’s like to manage a brand from inside the marketing powerhouse that is … Continue reading Building A Brand From Inside The NFL: 5 Questions With Indianapolis Colts Head Of Marketing
Many of the top users on Pinterest lead a private, nonpublic life and the muddy monetization rules from both Pinterest and the FTC may keep them that way. Greg Finn on December 24, 2014 Unlike YouTube or Vine, you won’t find any comedians. Dissimilar to Insagram, there isn’t the suggestion of celebrity or riches. … Continue reading An Inside Look At The Top Users On Pinterest & The Confusing World Of Paid Pinning
Gillian Sontz November 16, 2014 What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. Although these definitions encompass the literal meaning of the words “social” and “selling,” social selling is not just … Continue reading How To Use Social Selling For Pre-Call Research In B2B Inside Sales
Police riot gear. Welders. Inflatable animal toys. By Ainsley O’Connell Even after its record-setting $25 billion IPO on the New York Stock Exchange, Chinese conglomerate Alibaba Group remains something of an enigma to many Americans. With a broad portfolio of online properties that range from eBay-style e-commerce to tech-enabled financial services, it’s hard to define … Continue reading Inside The Strange And Disturbing Listings On Alibaba.com
By Ruth Stevens, Published October 29, 2014 I heard an arresting comment at the LeadsCon conference in New York in August. The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. Turns out, the statement was based on a recent study showing that … Continue reading What The Growth Of Inside Sales Means To B2B Marketers
By Kim Staib, Published October 22, 2014 Next month marks an important milestone not only in my career at AG, but in my career in general. This October I will have completed my first year as an inside sales manager. It has been a busy year at AG, with many new faces, new clients, and … Continue reading 4 Lessons Learned After One Year As An Inside Sales Manager
