Tag Archives: Innovations

Salesforce announces retail media network innovations

Salesforce

Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience. Kim Davis on January 12, 2023 Salesforce for Retail today announced a series of measures designed to help retailers grow their customer data-based advertising businesses and generally enhance the retail customer experience. … Continue reading Salesforce announces retail media network innovations →

COVID-19 Triggers Innovations In Executing Attribution & Analytic Models

Marketing Attribution

COVID-19 Triggers Innovations In Executing Attribution & Analytic Models by Tony Jarvis , Op-Ed Contributor, November 20, 2020 Day 4 of ARF’s “Attribution & Analytics Accelerator” focused on “Accelerating Recovery” and concluded an intriguing and insightful event. The five case studies presented supported the various concerns with attribution models — notably Multi-Touch-Attribution, MTA, Marketing Mix … Continue reading COVID-19 Triggers Innovations In Executing Attribution & Analytic Models →

The 4 Best Recruiting Software Innovations You Should Know About

Effective Hiring

Ji-A Min — February 17, 2017 — February 17, 2017 A recent LinkedIn survey reports 56% of these talent acquisition leaders predict their hiring volume will increase in 2017. That means recruiting departments need to re-assess their recruiting tools and consider which best recruiting software innovations will help them succeed. These talent acquisition leaders spend … Continue reading The 4 Best Recruiting Software Innovations You Should Know About →

4 marketing innovations headed to brick-and-mortar retail in 2017

Retail Marketing

Contributor Tamar Weinberg takes a look at the UX and marketing advances that are expected to shape brick-and-mortar retail in the coming year. Tamar Weinberg on November 14, 2016   Global e-commerce revenues continue to grow, and brick-and-mortar retailers are feeling the heat. There’s plenty of evidence pointing to their survival, so why the anxiety? … Continue reading 4 marketing innovations headed to brick-and-mortar retail in 2017 →

Disney’s Smart Light Innovations: Adding New Magic To Marketing

Marketing Guide

by Chase Martin, June 29, 2016, 8:10 AM Smart lights can communicate with each other, potentially opening a new door to marketing. That’s the essence of smart light innovations Disney Research just showed at an international conference on sensors and networks in London. The new method of connecting devices in the Internet of Things uses … Continue reading Disney’s Smart Light Innovations: Adding New Magic To Marketing →

6 Mobile Innovations Retailers Have Time To Adopt For The Holidays

Marketing Guide

Want to take advantage of a growing mobile audience this holiday season? It’s not too late. Columnist Brent Hieggelke shares his advice. Brent Hieggelke on October 10, 2014 With the holiday season quickly approaching, retailers are putting the finishing touches on digital properties, from mobile websites to native apps, striving to cash in on mobile’s … Continue reading 6 Mobile Innovations Retailers Have Time To Adopt For The Holidays →

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