On Brand: Zenni Gets More, Pays Less With In-Housing by Steve Smith , Staff Writer @popeyesm, June 2, 2023 Zenni’s Senior Director, Performance Marketing Dennis Maxwell has nothing against agencies, so don’t take this personally. He even started as an intern at and agency. And he was well aware of how much effort goes into media … Continue reading On Brand: Zenni Gets More, Pays Less With In-Housing
Plus, ABM isn’t a cure-all Chris Wood on March 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Pandemic’s impact on consumers, in-housing: Monday’s daily brief
How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology by Justin DeBrabant , Op-Ed Contributor, August 11, 2020 The COVID-19 crisis has hit “fast forward” on business trends that were already in motion before the crisis hit. The results? While some companies have pivoted to handle changes to their business and operations, … Continue reading How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology
In 2019, we’ll see more brands increasingly turn to digital ad agencies and tech consultants nimble enough to act as an extension to their internal teams. Clint Tasset on February 6, 2019 As the advertising industry evolves, and brands look to have more ownership of their data and measurement, big media holding companies have struggled … Continue reading The in-housing trend is all about data
Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire. Ginny Marvin on January 30, 2019 SAN JOSE — Digital agencies have been on the leading edge of digital transformation for several years. They are not, … Continue reading Client in-housing, competition for talent top digital agency concerns
