Tag Archives: InGame

How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz

Games Advertisement

How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz by Colin Kirkland , September 19, 2022 With nearly 3 billion gamers worldwide, in-game advertising is becoming a valuable opportunity for marketers. This emerging channel is believed to be in the billions, but which brands will find in-game ads most effective in … Continue reading How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz →

Updates finalized for IAB intrinsic in-game ad measurement guidelines

Games Advertisement

The updated guidelines aim at making in-game ad measurement on par with other digital media. Chris Wood on September 6, 2022 IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0, a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update … Continue reading Updates finalized for IAB intrinsic in-game ad measurement guidelines →

How marketers are preparing for the future of in-game ads

Games Advertisement

Brands, agencies and publishers approach the rapidly evolving videogame ecosystem. Chris Wood on August 16, 2022 As the IAB rolls out new ad standards for gaming, marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with … Continue reading How marketers are preparing for the future of in-game ads →

Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads

Advertisement Industry

Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads by Colin Kirkland , July 28, 2022 Media quality measurement company Integral Ad Science (IAS) announced a new partnership on Thursday with in-game advertiser Anzu that aims to give brand and agency ad buyers increased transparency for display and video advertising formats … Continue reading Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads →

Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010

Games Business

Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010 by Laurie Sullivan , Staff Writer @lauriesullivan, April 19, 2022 Microsoft in May 2006 announced the acquisition of Massive Inc., a New York-based creator of video game advertising. The idea was to help Microsoft deliver dynamic, relevant ads across Microsoft’s online … Continue reading Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010 →

Report: Global In-Game Advertising Grew Over 9% In 2021

Reports

Report: Global In-Game Advertising Grew Over 9% In 2021 by Todd Wasserman , January 14, 2022 In-game advertising grew over 9% in 2021, led by the Asia-Pacific, according to a report from Technavio. The report notes that Asia-Pacific is the largest market for in-game advertising. The increase in penetration of Internet connections along with the … Continue reading Report: Global In-Game Advertising Grew Over 9% In 2021 →

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