James ClearSeptember 22, 2015 How much time do you spend consuming information that you have no intention of taking action on or that you don’t care deeply about? For example: the nightly news cycle of local crimes, the endless stream of Facebook and Twitter updates, celebrity gossip, reality TV shows, Buzzfeed articles. The list goes … Continue reading Stop Overdosing on Celebrity Gossip, The News, and Low Quality Information
Conversion TopicsApril 25, 2015 “Man is not a rational animal, he is a rationalizing animal.” Online marketers will do well to keep this quote by science fiction writer Robert A. Heinlein in mind when doing user experience (UX) research. According to John Whalen, CEO of Brilliant Experience, UX research should be aimed at watching what … Continue reading Rationally Irrational: How To Present Information To Dueling Brains
There’s a lot of confusion out there about what information architecture is (and isn’t). Columnist Shari Thurow is here to clear up misconceptions and set the record straight. Shari Thurow on March 13, 2015 In my previous column, I wrote about the importance of information architecture (IA) during the web design process. In a nutshell, … Continue reading 6 Information Architecture Facts Every Business Should Know
by Shannon Hutcheson February 27th, 2015 Shannon Hutcheson Shannon Hutcheson is a day dreamer, sarcastic cheekster, cat herder, gamer, and bookaholic. She’s an experienced copy editor and a moderator at MyBlogGuest. What Is (A) Nofollow? Nofollow is an indication that can be added to a link to tell search engines you recommend they not follow … Continue reading Nofollow Link Attribute: Essential Information For Marketers & Managers
Columnist Shari Thurow explains information architecture, site navigation, and how they relate to one another. Shari Thurow on February 13, 2015 The goal of effective information architecture (IA) is to make the products, services and information on your website easy to find. The main goal of site navigation is to enable task completion. Both information … Continue reading Redesigning Or Creating A Website? Here’s Why Information Architecture Should Be Priority #1
Matt TortoraFebruary 14, 2015 The importance of effective product information management is monumental for retailers. In fact, $ 40 billion in sales, or 3.5%, are lost each year due to supply chain information inefficiencies. When it comes to products, companies spend an average of 25 minutes per SKU per year cleaning out and syncing old … Continue reading 4 Product Information Management Best Practices for Ensuring Omnichannel Success
Steve HammFebruary 13, 2015 If you don’t already have a website, there are many good reasons for starting one. Nowadays, most people use the internet as a source of products as well as information. If they need to buy something or just figure out something, they turn to the internet first. Improve Your Customer’s Buying … Continue reading Sell Products and Provide Information via Website Development
Laura Bruck November 18, 2014 With the holiday shopping season fast approaching, it’s important to be ready to protect yourself and your identity from scammers and fraudsters waiting to pounce — whether in crowded malls or the online marketplace. The Identity Theft Resource Center (ITRC), in fact, reports increased activity in its call center during … Continue reading Identity Theft And Holiday Cheer Don’t Mix: Tips To Keep Your Information Safe
Index: SEO and Your Inbound Marketing Strategy – Part 1 SEO and Your Inbound Marketing Strategy – Part 2 SEO and Your Inbound Marketing Strategy – Part 3 The Landing Page A well-crafted landing page will do many things for a user. It will Take them from the idea of an offer to actually … Continue reading SEO and Your Inbound Marketing Strategy – Part 3
Since its rapid expansion in the 1990s, the Internet has certainly been a roller coaster existence of crazy. Predictions doomsday Y2K bubble bursts the dotcom boom, the flood of websites from GeoCities to the emergence of Napster and the rampant piracy of music downloading, and then, of course, the formidable foursome Google, Wikipedia, Facebook and … Continue reading Social Media – Information on Social Media Marketing
