by Leah Spector January 24, 2016January 24, 2016 The year is off to a quick start, and the industry has already seen many noteworthy developments within the social media and social commerce channels. Given the social landscape is constantly evolving, it’s important for all brands to identify trends, strategize on which of those trends they … Continue reading Influential Social Media Trends and Platform Updates to Test in 2016
Bernie BorgesJuly 29, 2015 Your marketing department is too small! I don’t mean that your staff is not large enough. I mean that your ability to reach your buyer, engage and persuade (find and convert) is limited from your marketing department. There are two reasons for this. First, your B2B buyer is well along the path … Continue reading Why You Should Help Your Employees Become Influential
Kenneth GillettMay 8, 2015 Just last year, Forbes published an article called “The Explosive Growth of Influencer Marketing and What it Means to You.” The authors pointed out how social media has become similar to a giant megaphone that amplifies the voice of the consumer and even shifts the balance of power in consumer decisions … Continue reading 5 Steps to Courting an Influential Online Audience
Eric Seal December 30, 2014 A new year is on the way, and you know what that means—more of Google ruffling our feathers with ninja Penguin updates and Panda roll-outs. (Just kidding. Kind of. Google has it right when it comes to wanting better content for its users. Although we’re sure “ninja penguin” updates would … Continue reading Top Influential SEO PPC Predictions and Trends for 2015
Rosalyn Lemieux December 12, 2014 So, you on top of social for your organization and post to Facebook and Twitter. Great, so does everyone else. You also post content and updates several times a day. Wonderful, so does everyone else. And you have a bunch of followers already. Yup, so does everyone else. The … Continue reading Are You Leveraging The Power Of Your Influential Followers On Social Media?
