Joana Ferreira — July 18, 2018 Follow @JoanaMarketing — July 18, 2018 Free-Photos / Pixabay You’ve spent months planning out your new business, and now it’s time to think about creating a marketing plan for your launch. For a small business start-up, marketing budgets are often tight and there is no room for big advertising … Continue reading How to Use Influencers to Launch Your Brand
There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Michael Brito on July 16, 2018 Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this … Continue reading Activating B2B influencers across earned, owned, shared & paid media
By Gaurav Sharma July 16th, 2018 Influencer marketing saw 198% rise in 2017 owing to its efficiency at spreading brand awareness and generating leads. In fact, 39% of marketers believe that influence-generated content is capable of outperforming brand content. We can full well expect 2018 to continue to be the year of the influencer. Influencers … Continue reading How Influencers Can Stand Out on Social Media
Finding The World Cup Influencers Through A Social Search Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2018 The FIFA World Cup final on Sunday between Croatia and France will be cheered on by Nike and a whole bunch of fans. For the first time, the American sportswear manufacturing company will supply the “kit,” which highlights … Continue reading Finding The World Cup Influencers Through A Social Search Engine
Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign. Michael Brito on June 18, 2018 In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and … Continue reading How researching B2B influencers can deliver actionable intelligence
Joana Ferreira — April 7, 2018 Follow @JoanaMarketing — April 7, 2018 Social media influencers are the talk of the town right now! Any business from any sector can successfully work with influencers but like with any area of marketing there needs to be a clear strategy, with goals and structure behind it and there … Continue reading Should Your Brand be Working With Influencers?
Michael Quoc — March 30, 2018 Follow @michaelquoc — March 30, 2018 The Marketer’s Guide to Finding and Selecting the Best Influencers for Your E-commerce Brand: With 67% of marketers increasing their influencer marketing budgets this year, it’s safe to say this “new” marketing strategy is reaching its heyday. Everyone knows the powerful return on … Continue reading How to Find the Best Influencers for Your eCommerce Brand
Margot da Cunha — March 29, 2018 — March 29, 2018 Would you prefer taking travel advice from Anthony Bourdain or Rachel Ray? While I’m sure Rachel has traveled quite a bit in her day, Mr. Bourdain is a travel connoisseur. Whether it be Spain, China, Seattle, or Japan, he’s seen it all and documented … Continue reading How to Find, Engage & Work with Social Media Influencers in Your Industry
Carmine Mastropierro — March 26, 2018 — March 26, 2018 The best reputation management companies use some degree of influencer outreach to promote a positive online image for their clients. They’re working to change the narrative about a person or brand, so third-party affirmation and amplification is important to reinforce brand messaging. Here are a … Continue reading Finding Online Influencers in Any Industry
Stacey Rudolph — March 19, 2018 — March 19, 2018 The world is becoming more interconnected with each passing day. People from all walks of life and ages are using the internet to access information on products and brands before making a purchase. Social media is certainly playing a very big role in ecommerce. According … Continue reading How Social Media Influencers Are Influencing Your Online Buying Decisions? [Infographic]
