Misha TalaveraJuly 19, 2015 Influencer marketing – the practice of partnering with influencers to amplify your brand – may very well be the marketing strategy of the year. Whether you’re targeting consumers or the enterprise, have deep pockets or are bootstrapping, partnering with influencers can deliver instant, quantifiable results and build long-term brand equity with … Continue reading 4 Elements for a Successful Influencer Campaign
Brian ZuercherJuly 18, 2015 There are more reasons why you should activate influencers on Instagram. We have often written about the value of influencer marketing in promoting your brand, but you may not have realized a few other (and maybe more important) outcomes from your influencer marketing. Syndicatable content If you are using an influencer … Continue reading The 4 Other Reasons Brands Should Do Influencer Marketing
Jeanette RussellJuly 15, 2015 Social media turned the rules of old media upside down. Old media depends on eyeballs to sell advertising. Social media, from a revenue perspective, depends on the same thing. Ask yourself, who do you trust more? An ad or your friend telling you to get involved with a campaign, program, or … Continue reading Extend Reach Of Content Through Influencer Engagement
Leah MurrayJuly 12, 2015 What do people look for in an influencer? How can I get noticed by marketers? We get these questions a lot, and usually, the answer is “it depends.” It depends on the industry, it depends on the brand. It depends on the specific campaign the marketer has in mind. We wrote … Continue reading Are You An Ideal Influencer? [Infographic]
by Michael Georgiou July 8th, 2015 Influence marketing isn’t a difficult concept to wrap your head around. It isn’t so different from word-of-mouth marketing, the most trusted way for a would-be customer to learn about your product – a friend tells a friend, who, in turn tells two friends and they tell two friends … Continue reading How To Use Influencer Marketing To Strengthen Your Social Media Presence
Zahara JadeJune 22, 2015 Believe it or not, you do not have to be a 14-year old, bubble gum popping cheerleader to be on Snapchat. Not by any stretch. In fact, Snapchat is climbing in the ranks as the 3rd most popular app amongst the millennial, 18 to 34 year old young adults. The popular … Continue reading Snapchat: Next Hottest Influencer Platform?
Alex DittyJune 21, 2015 Instagram influencers provide a high ROI for your marketing programs Influencer marketing is becoming an indispensable aspect of any successful social media marketing program. Now, two studies from both Burst Media and Tomoson have further supported their value. The two separate surveys found that influencer campaigns returned over “$ 6.50 in … Continue reading Why Influencer Marketing on Instagram Works
Michael CohnJune 18, 2015 If you have been in business for any length of time, even a short length, you must understand how important influencers are to your brand and to your online and in-person interactions. Of course, there are several steps that you need to follow before you even get to the point of … Continue reading Strengthening Your Online Influencer List
Kendall CrammJune 12, 2015 Let’s Look At Influencer Marketing Attempting to stay abreast of all the latest and greatest social media strategies and while the dust from Periscope and Meerkat is settling, it’s time to explore Influencer Marketing. We’ve known for a while that Influencer Marketing works and that as the social media landscape changes … Continue reading Influencer Marketing And Why You Need It
Bryan KramerJune 9, 2015 You probably already know how great referrals are. Getting business effortlessly is an excellent feeling. But what if there was a way to exponentially increase referrals or awareness? What if you could market your brand to millions of people, yet retain the authenticity that comes with it? The method is already … Continue reading Rise of the Influencer
