David KigerJanuary 17, 2015 Getting a small business off the ground is challenging enough. Keeping up with every new trend, technological advance and social media tool can make anyone’s head spin. With that in mind, we scoured the Web for some expert analysis on factors for entrepreneurs to look for in 2015. Here’s a look … Continue reading 2015 Trends That Will Influence Small Businesses
Susan Tucker December 11, 2014 Did you know that email marketing continues to produce the highest ROI of just about any other digital marketing tactic? But, If you are still using old school spray-and-pray email marketing methods, you are doing it all wrong. Email is a super powerful way to nurture leads and increase sales, … Continue reading How to Win Buyers and Influence Sales Through Email Marketing
Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? Instead of guessing based on follower counts or shares, what if you could dig deep into customer data … Continue reading Can Marketers Predict And Measure Influence, Down to the Dollar?
By Anton Koekemoer 10 OCT 2014 It is really common knowledge these days that your business needs a solid social media presence as part of your digital marketing strategy. Not only because your competitors are active on the social web but that your audience expects it. Social media isn’t new, yet many are still getting the basics wrong. … Continue reading Here’s how to monitor your influence with your social media campaign
When we think about branding our first thoughts often centre around our name, logo, colors and maybe a tagline. But branding is so much more! Branding isn’t the same as marketing, although it is a piece of the marketing equation. Marketing is what we do to promote our business, whereas branding is more about who we are, and capturing and showcasing who … Continue reading 4 Areas That Influence Brand Reputation
Search engine marketers tying in social advertising campaigns on Facebook, LinkedIn, Pinterest, Twitter, and YouTube want to determine how intent signals in likes, shares and retweets influence a purchase online or in stores. After all, eMarketer estimates that social revenue will hit $6.6 billion in the U.S. this year. Investments need to support returns. In … Continue reading How Social’s Influence Contributes To Search Campaigns
