Optimism returns as US Gaming Industry reports strong Q3 2025 growth despite economic uncertainty Sophie Atkinson Suswati Basu The United States’ Gaming Industry Outlook has a sense of renewed optimism in Q3 of 2025, as industry leaders are citing rising revenues and stronger balance sheets. “The Gaming Conditions Index indicates that real … Continue reading Optimism returns as US Gaming Industry reports strong Q3 2025 growth despite economic uncertainty
An Industry Push For Ad Auction Transparency Standards by Laurie Sullivan , Staff Writer, October 8, 2025 Nearly two years ago, executives at OMD Worldwide, an Omnicom agency, approached the Media Rating Council (MRC) and then began developing standards to bring transparency to the ad industry. Now the agency wants companies across the ad industry … Continue reading Ad Industry Pushes Standards For Transparency In Auctions
Microsoft Lets Ad Industry Know Quantum Isn’t Just A Google Thing by Laurie Sullivan , Staff Writer @lauriesullivan, February 20, 2025 Microsoft this week released information on its Majorana 1 chip — the first processor based on an experimental technology — which the company believes will drive a new path for quantum computing. The chip … Continue reading Microsoft Lets Ad Industry Know Quantum Isn’t Just A Google Thing
Marketers and tech experts warn of unintended consequences while questioning Chrome’s viability as standalone product. Anu Adegbola on November 22, 2024 Following its antitrust victory in the lawsuit against Google, the U.S. Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome … Continue reading DOJ pushing the sale of Chrome sparks industry debate over web’s future
Google Privacy Sandbox ‘Holding The Industry Hostage’ by Laurie Sullivan , Staff Writer @lauriesullivan, November 11, 2024 The Competition and Markets Authority (CMA) on Monday updated its latest report on the implementation of Google’s Privacy Sandbox, but it appears the European regulatory body still has many major concerns. Google’s proposal to replace third-party cookie deprecation with … Continue reading Google Privacy Sandbox ‘Holding The Industry Hostage’
November 07, 2024 How a new Trump administration will treat the budding AI industry The president-elect will likely push the government away from AI industry oversight. BY Mark Sullivan Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter … Continue reading How a new Trump administration will treat the budding AI industry
Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers. Angelina Eng on October 4, 2024 Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. … Continue reading Google’s cookie pivot leaves 88% of industry in uncertainty: IAB
Agencies and marketing consultants reach out with comments about many different aspects of the Google monopoly verdict. Anu Adegbola on August 13, 2024 With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Here’s a selection of comments grouped by topic. Google’s appeal and … Continue reading The Google monopoly verdict: More industry reactions
July 24, 2024 AI job displacement on the horizon for video game industry, report claims A ‘Wired’ investigation reveals just how heavily video game developers have leaned into AI, while industry layoffs continue to rise. BY Henry Chandonnet AI image generation is getting better, so much better that it could potentially present an existential threat for … Continue reading AI job displacement on the horizon for video game industry, report claims
Content as a commodity for auto dealers? Customers hunting auto inventory across countless websites? That may be the present, but Constellation wants to change the future. Kim Davis on June 18, 2024 “We have one piece of the puzzle people are looking for in the area of personalization,” Diana Lee told me. Lee is … Continue reading Next-level content creation for the auto industry
