Should Marketers Ad Target Households Or Individuals? by Laurie Sullivan , Staff Writer @lauriesullivan, August 13, 2018 Prior to launching a campaign, one of the biggest questions that marketers seek to answer today centers on whether it should target the household or an individual. Sometimes the consideration of a products or service purchase is made by … Continue reading Should Marketers Ad Target Households Or Individuals?
By Kyle Sanders April 5th, 2016 Personalization is the newest frontier for UX professionals. An overall positive user experience for a vast audience is obviously still a goal, but taking collected knowledge about individual users, leads, visitors, or customers whatever the case may be is a fantastic way to increase engagement, sales, or any other conversion … Continue reading PX Design: Tailored User eXperience For Individuals