Tag Archives: Indirect

Crowdsourcing Your QA – How to Tap Into Direct, Indirect and Inferred VoC to Deliver an Optimal Website Redesign

Tim Whiting — August 18, 2017 — August 18, 2017 After leading a dozen or so major website redesigns, I am familiar with the euphoric thrill of publishing and propagating a new website. It’s the realization of months of iterative discovery, creation and testing. Many times, however, the celebration is short-lived as the reality of … Continue reading Crowdsourcing Your QA – How to Tap Into Direct, Indirect and Inferred VoC to Deliver an Optimal Website Redesign

Direct vs. Indirect Technology Product Sales

Phil Morettini — November 15, 2016 Follow @TechnologyGuy— November 15, 2016 A question that often arises with with early stage software and hardware companies is “How should we sell our product? Should our technology sales approach be to sell directly, or should we sell through distributors, dealers or OEM partners?”Which distribution methods are best for … Continue reading Direct vs. Indirect Technology Product Sales

Why You Should Pay Attention to Indirect Competitors

by Joel Goldstein May 22, 2016 Follow @joelgoldsteinMay 22, 2016 Happy business team applauding together Before understanding why you should pay attention to indirect competitors, you have to understand who they are. Indirect competitors exist within your industry, sell to your target audience, but don’t sell the same product or service that you do. So, … Continue reading Why You Should Pay Attention to Indirect Competitors