Tag Archives: Inbound

Are you effectively monetizing, measuring and maximizing your inbound call volume?

Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls. Marc Sirkin on April 16, 2020   Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are … Continue reading Are you effectively monetizing, measuring and maximizing your inbound call volume?

Beyond the Basics: Next-Level Tips for Writing Inbound Blog Articles

Joe Gillespie — April 13, 2020 Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. And with practice, marketers and other employees in your organization who might not consider themselves good writers can turn into competent, interesting journalists. These writing tips go beyond the basics … Continue reading Beyond the Basics: Next-Level Tips for Writing Inbound Blog Articles

Anatomy of an Inbound Marketing Blog Article: The Introduction

Joe Gillespie — June 11, 2019 — June 11, 2019 An introduction might not be the most informative part of your inbound marketing blog article, but it might just be the most important. On average, Americans spend just 16.8 minutes per day reading for leisure. Although some inbound marketing content might entail more business-related reading, … Continue reading Anatomy of an Inbound Marketing Blog Article: The Introduction

How to Enhance the Impact of your Email Marketing Campaign with Inbound Best Practices

Kevin George — May 15, 2018 Follow @imkevin_monk — May 15, 2018 Do you know what’s most important when it comes to marketing? LISTENING. Might sound bizarre, I know, but tell me honestly, what kind of people do you like? Those who sing their own praise or those who do speak, but only after listening … Continue reading How to Enhance the Impact of your Email Marketing Campaign with Inbound Best Practices