Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls. Marc Sirkin on April 16, 2020 Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are … Continue reading Are you effectively monetizing, measuring and maximizing your inbound call volume?
Joe Gillespie — April 13, 2020 Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. And with practice, marketers and other employees in your organization who might not consider themselves good writers can turn into competent, interesting journalists. These writing tips go beyond the basics … Continue reading Beyond the Basics: Next-Level Tips for Writing Inbound Blog Articles
Brad Smith — July 30, 2019 Follow @bsmarketer — July 30, 2019 Outbound marketing is the best way to get leads quickly. Let’s say you pay for a commercial to run during the Super Bowl. Potential customers see those ads, and then a tiny fraction of them buy your product. It’s simple, right? The problem … Continue reading 5 Inbound Lead Generation Strategies (& How to Make Them Work!)
Teodora Ema Pirciu — July 29, 2019 — July 29, 2019 Marketing B2B tech companies is challenging. For most, it requires investing significant efforts in creating awareness, generating leads, and closing sales. For B2B tech startups, you can also add the pressure that comes along with launching a new product, as well as the lack … Continue reading 5 Inbound Marketing Strategy Tips for Tech Startups
Meggie Nahatakyan — July 16, 2019 — July 16, 2019 Software as a Service (SaaS) businesses became popular in the last few years. They have the highest demand growth rates of all companies on the market. Naturally, they have to stay on top of marketing trends. So, many turn to inbound marketing to promote their … Continue reading How to Implement Inbound Marketing for SaaS Businesses
Joe Gillespie — June 11, 2019 — June 11, 2019 An introduction might not be the most informative part of your inbound marketing blog article, but it might just be the most important. On average, Americans spend just 16.8 minutes per day reading for leisure. Although some inbound marketing content might entail more business-related reading, … Continue reading Anatomy of an Inbound Marketing Blog Article: The Introduction
Paddy Moogan on July 25, 2018 I spend a lot of time trying to figure out why some content ideas get links and why some don’t. There can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes you can’t. One thing I always look into is … Continue reading Smart content execution will net a lot of inbound links
By Rohan Ayyar July 4th, 2018 Inbound marketing or content marketing as it’s interchangeably called, has been enjoying its day in the sun for a few years now. Recent figures from Marketing Charts shows that 86% of B2C companies and 91% of B2B companies actively invest in inbound marketing. This comes as no real surprise. Inbound … Continue reading Inbound Marketing Not Bringing You Results? Try This.
Justin Phillips — June 21, 2018 — June 21, 2018 LoggaWiggler / Pixabay Watching video online used to be a chore. Now, it’s just a part of internet life, whether we’re watching a two-minute tutorial or binge-watching an entire TV series. With that in mind, there’s no reason for your business not to be using … Continue reading 3 Ways Inbound Video Marketing Can Generate Leads On Your Website
Kevin George — May 15, 2018 Follow @imkevin_monk — May 15, 2018 Do you know what’s most important when it comes to marketing? LISTENING. Might sound bizarre, I know, but tell me honestly, what kind of people do you like? Those who sing their own praise or those who do speak, but only after listening … Continue reading How to Enhance the Impact of your Email Marketing Campaign with Inbound Best Practices