Tag Archives: Inaccuracies

The Three Major Inaccuracies Of Third-Party Data

Luke StellaAugust 14, 2015 With consumer data pouring in across mobile, social, email, and wearables — just to name a few of today’s consumer channels — it can be excruciatingly difficult for marketers to navigate the Big Data landscape. First and third-party data are two distinctly different classes of information that are traditionally juxtaposed against … Continue reading The Three Major Inaccuracies Of Third-Party Data