Tag Archives: Impetus

Retail Media Overtakes CTV As Advertising’s Biggest Impetus

Retail Media Overtakes CTV As Advertising’s Biggest Impetus by Joe Mandese  @mp_joemandese, January 14, 2022   Retail media has overtaken connected TV (CTV) as the biggest trend on the mind of advertising and media executives heading into the new year, according to an ad industry tracking panel organized by the equities research team at BMO … Continue reading Retail Media Overtakes CTV As Advertising’s Biggest Impetus