Tag Archives: identity

Know your options: Identity resolution beyond the walled gardens

Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions. Barry Levine on February 11, 2019 at 12:44 pm The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The … Continue reading Know your options: Identity resolution beyond the walled gardens →

What is identity resolution?

Identity

What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing. Robin Kurzer on January 18, 2019 Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers … Continue reading What is identity resolution? →

Without identity, retailer ad retargeting misses the mark

Identity

Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion for leveling up your retargeting game. Mike Sands on August 30, 2018 “Are we there yet?” As any parent who has endured a summer road trip with young, easily bored children can attest, there … Continue reading Without identity, retailer ad retargeting misses the mark →

Millennials: Ethics And Morals Become Identity Markers For Brands

Millennials

Millennials: Ethics And Morals Become Identity Markers For Brands by Laurie Sullivan @lauriesullivan, July 16, 2018 Millennials expect more from brands with ethics and morality becoming part of their identity and culture in real life and online. Honesty at 77%, reliability at 74%, helping family at 74%, compassion at 72% and commitment at 72% are … Continue reading Millennials: Ethics And Morals Become Identity Markers For Brands →

The game changer in retail personalization: Consumer identity management

Identity

Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competition this holiday season and beyond. Dave Dague on September 1, 2017 While many retail marketers are excited about the opportunities technologies such as machine learning and artificial … Continue reading The game changer in retail personalization: Consumer identity management →

A billion reasons why loyalty marketers need customer identity

Loyalty Programs

While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help. Mike Sands on July 19, 2017 What’s $100 billion mean to you? Depending upon what side of town I’m … Continue reading A billion reasons why loyalty marketers need customer identity →

Brand Identity in Drop Shipping Business: Store Design

Identity

Yaroslav Nevsky — July 6, 2017 — July 6, 2017 Alexandra_Koch / Pixabay As you already know, it’s all about the tiniest details that help you form a brand identity in drop shipping business. We’ve already discussed the importance of naming – now it’s time to cover the design part. Generally speaking, the most valuable … Continue reading Brand Identity in Drop Shipping Business: Store Design →

Brand Identity in Drop Shipping Business: Store Naming

Identity

Yaroslav Nevsky — June 26, 2017 — June 26, 2017 Drop shipping store naming, as well as its visual component, is crucial for your business success. There are lots of reasons why customers would prefer buying from a drop shipping store. It’s all about the atmosphere you create within and around your store, and this … Continue reading Brand Identity in Drop Shipping Business: Store Naming →

3 reasons why customer identity should top retailers’ 2017 holiday wish lists

Retail Marketing

Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences. Mike Sands on May 30, 2017 For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into … Continue reading 3 reasons why customer identity should top retailers’ 2017 holiday wish lists →

Identity and Access Management Terms Your C-Suite Needs to Know

Identity

Scott Kortright — March 20, 2017 — March 20, 2017 Now that your C-suite understands your company’s information security program, it’s time to move further into the educational phase. As you evaluate and prioritize the risks your organization faces, identity and access management (IAM) should become a clearer and clearer priority. To help you educate … Continue reading Identity and Access Management Terms Your C-Suite Needs to Know →