by Kim Niemi January 28, 2016 Follow @KimNiemiDMGJanuary 28, 2016 Some researchers say that social media is making us a little narcissistic. It is true that we all – even brands – spend a lot of time counting likes and followers and retweets. But if you really want to connect with social users, create effective … Continue reading Know Your Enemies: Why It’s A Good Idea To Track Your Competitors on Social Media
by Mark Schaefer January 21, 2016January 21, 2016 I have fun helping start-ups and after years of seeing plans and pitches, I am starting to see some common mistakes emerge. If you want to build a hedge of protection around your baby and make it soar, spend some time thinking about how well your new … Continue reading 5 Ways to Boost Your Start-Up Business Idea
by Troy Hollenbeck December 26, 2015 Follow @troyhollenbeck1December 26, 2015 There is something powerful in the way video marketing is becoming a very popular way to increase engagement, and it has more effect than an online blog post or publication. Why? More and more platforms and social platforms are adding a video to really tell … Continue reading Why Video Marketing Is A Smart Idea For Your Business
Looking to come up with the next “big idea” for your brand? Columnist Peter Minnium reveals some key components of effective creative ideas. Peter Minnium on December 4, 2015 “Are you kidding?!” exclaimed the major global agency creative director. “That’s not your idea!” She had been sitting quietly at the BuzzFeed offices listening to a … Continue reading What’s The Big Idea: The 3 Fundamentals Of Successful Digital Creative
Luana SpinettiOctober 31, 2015 Sometimes you just get stuck trying to come up with a great headline that will make your visitors go “Wow! I must read that!” and hook them to the post, start to finish. It’s difficult when you have to stick to an editorial calendar that is demanding of headlines and story … Continue reading Get The Most Out Of These 15 Blog Idea Generators (Fill Your Editorial Calendar!)
VerticalResponseOctober 14, 2015 Starting a small business costs a lot of money – from the expenses of creating a professional business plan and incorporating to buying inventory, hiring staff and marketing your business. So it’s understandable that entrepreneurs look for ways to save money. You may think it’s a smart move to save by hiring … Continue reading 5 Reasons Why Hiring Your Facebook Friend to Build Your Website is the Worst Idea Ever
Christopher Jan BenitezAugust 31, 2015 The mark of a good niche is the amount of money you can earn from it. It is easy to come up with a niche that you love and know inside and out. But passion and knowledge will not pay for the costs of setting up and developing your site. … Continue reading Measuring Profitability of Your Niche Idea: 5 Tips
Cosette JarrettJuly 27, 2015 It’s the age of the start-up and if you don’t have an idea for your own, you’re simply not thinking hard enough. That being said, start up ideas are a dime a dozen meaning not all of them are worth serious consideration. However, if yours is one of the few with … Continue reading Can Your Start-Up Idea Survive in a Rural Location?
Laurie Sullivan @lauriesullivan, (June 27, 2015) With billions of pieces of data collected daily from searches on its site, About.com has launched a data-backed content creation lab it calls IDEA Studio, supported by more than a dozen creative team members and several data PhDs. The group will take on advertising conglomerates like WPP, which recently … Continue reading About.com Opens Data-Rich Content Creation Idea Studio
Steve GillmanJune 20, 2015 Six years ago, I stumbled upon RantBlogger.com, a website that paid for visitors’ opinions. I submitted a two-paragraph rant on a political topic and received $ 8 via PayPal within an hour. Great idea for a website? Maybe not — the website was gone within a few months. Apparently more people … Continue reading Who Thought That Was A Good Idea? 10 Spectacular Business Fails
