Tag Archives: Hype

5 Ways Your Small Business Can Capitalize on Olympic Hype

by Christine Watts Follow @IOUFinancialAugust 16, 2016 If you haven’t noticed, its Olympic season in Rio. If you have noticed, you are armchair-clutching, edge-of-your-seat watching, and stand-on-your-feet rooting for your favorite athlete to win gold and set him or herself apart from the competition. If you also are a business owner, you may be able … Continue reading 5 Ways Your Small Business Can Capitalize on Olympic Hype

Social Media: Worth the Hype? You Betcha.

Francesca Di MeglioSeptember 1, 2015 Social media – particularly reviews and user-generated content – is a necessity for small businesses. It fulfills the desire consumers have to engage with brands, helps build trust and respect, and can boost sales. Yet 34 percent of small business owners say they don’t think social media can provide value … Continue reading Social Media: Worth the Hype? You Betcha.

Warning: Don’t Let Market Hype Cause You To Miss This Total Return Opportunity

Chuck CarnevaleMay 20, 2015 Introduction Since the Great Recession of 2008 came to an end, the stock market, as measured by the S&P 500, is almost midway through the 7th year of a strong bull run.  This marks today’s bull market as the third longest in US history.  Considering how traumatizing the Great Recession and … Continue reading Warning: Don’t Let Market Hype Cause You To Miss This Total Return Opportunity