GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment? Kim Davis on September 21, 2023 It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what … Continue reading What does the future hold for genAI? The Gartner Hype Cycle
Tag Archives: Hype
Elon Musk’s wild 24 hours: Twitter deal setbacks, Dogecoin hype, and a Tesla employee lawsuit
By Chris Morris June 22, 2022 Even by Elon Musk’s exaggerated definition of weird, the past 24 hours or so have been more than a bit peculiar. On Tuesday alone, Musk stoked investor fears at an economic forum; both dissed cryptocurrency and pumped it up; swung the ax at his flagship company while … Continue reading Elon Musk’s wild 24 hours: Twitter deal setbacks, Dogecoin hype, and a Tesla employee lawsuit
Are Emerging Martech Trends Good For Business, Or Just Hype?
Are Emerging Martech Trends Good For Business, Or Just Hype? by Colin Kirkland , June 15, 2022 Emerging technologies such as blockchain, artificial intelligence (AI), and internet of things (IoT) platforms –– systems of interrelated computing devices –– are gaining traction in the marketing world. But how effective are they in terms of turning a … Continue reading Are Emerging Martech Trends Good For Business, Or Just Hype?
How to Apply the Gartner Hype Cycle to Small Business
Steven Imke November 22, 2021 The Gartner Hype Cycle is a graphical depiction of a common pattern that accompanies the introduction of new technology or innovation. It is associated with the expectations of the market’s perceived value of a technology or innovation over time. The Gartner Hype Cycle helps business owners understand how the market … Continue reading How to Apply the Gartner Hype Cycle to Small Business
Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact
Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact by Laurie Sullivan @lauriesullivan, July 27, 2020 Gartner released its first Hype Cycle for Digital Advertising 2020 report Monday that lists five technologies analysts expect will have the greatest impact on marketers’ ability to respond and adapt to emerging trends. The technologies most … Continue reading Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact
Get past the hype and into the nitty-gritty of SEO platforms for enterprises
When breezy overviews of free tools just won’t cut it. Pamela Parker on March 25, 2020 Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about … Continue reading Get past the hype and into the nitty-gritty of SEO platforms for enterprises
Separating Hype from Reality: Exploring AI in IT Service Management
Hutch Morzaria — September 16, 2019 Follow @cxmaster — September 16, 2019 IT service teams have been under continuous pressure about two matters for quite some time now. On the one hand, they must to do more with less. On the other, they need to deliver superior customer service and reduce downtime. We have seen … Continue reading Separating Hype from Reality: Exploring AI in IT Service Management
Beyond the AI hype: AI is here and now, and adoption is rising
Think artificial intelligence is the next big thing? Contributor Jim Yu explains it’s already being widely employed and will soon be a must-have for your marketing stack. Jim Yu on February 13, 2018 There is no doubt that AI is the topic that is going to dominate 2018 – I think we can all … Continue reading Beyond the AI hype: AI is here and now, and adoption is rising
5 Ways Your Small Business Can Capitalize on Olympic Hype
by Christine Watts Follow @IOUFinancialAugust 16, 2016 If you haven’t noticed, its Olympic season in Rio. If you have noticed, you are armchair-clutching, edge-of-your-seat watching, and stand-on-your-feet rooting for your favorite athlete to win gold and set him or herself apart from the competition. If you also are a business owner, you may be able … Continue reading 5 Ways Your Small Business Can Capitalize on Olympic Hype
Expanded Text Ads: Are they living up to the hype?
Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients. Laura Collins on July 20, 2016 Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination … Continue reading Expanded Text Ads: Are they living up to the hype?