By Sarah Groves, Published October 13, 2014 When it comes to search Google is undoubtedly king. It’s the most visited website in the world, owns 90% of UK search space and performs on average 3.5 billion searches every day. You only need to take a look at your own online habits to know how much … Continue reading Penguin, Panda And Hummingbird – What Do They Mean For Your Business?
Tom Clancy died last month ,and like any other fan of techno political military thriller novels I was heartbroken. The man practically invented the sub-genre. But that’s not why I am invoking Clancy. My reasons are a little less literary. Clancy: the consummate connector of dots Anyone who has read Clancy will be struck by … Continue reading How Tom Clancy Can Help B2B Marketers Work With Google Hummingbird
According to eMarketer, the digital video advertising industry raked in almost $5.8 billion in 2013, up 40 percent from the previous year. What’s the cause behind this massive increase? The best websites appeal to the major senses – sight (photos, text) and sound (music, dialogue) – while telling a story that can erase the constraints of … Continue reading Back to Basics: How to Craft Your Video Marketing Strategy