Search marketers weigh in on their experiences since the change took effect in October. Ginny Marvin on January 8, 2018 When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause real problems. A few weeks ago, I asked people on Twitter if … Continue reading The AdWords 2x budget change: How’s it going?
Melissa Burns — November 20, 2017 Follow @Melissa_Burns — November 20, 2017 JESHOOTS / Pixabay The growth of mobile surfing and the increase in video content have been among the most noticeable Internet trends for the last five or seven years, what with explosive development of mobile technologies and increase in network bandwidths. The year … Continue reading Video Content for Your SMM Strategy in 2018: the Whys and Hows
Debbie Harris — August 23, 2017 Follow @DebbieLeeHarris — August 23, 2017 Pexels / Pixabay Email is so important to increase revenue. Email is very important for increasing revenue and, in turn, return on investment. Whichever email service provider you use, it is so important that you incorporate email marketing into your overall marketing. As … Continue reading How’s Your Email Marketing?
Louisa Karam — July 25, 2017 — July 25, 2017 Do you know what your customers are saying about you online? Or what comes up on search engine result pages, or SERPs, when a prospect searches for your business? These are two key factors in determining your business’s online reputation. Owning your company’s online reputation … Continue reading How’s Your Street Cred? Why Your Online Reputation is Important
Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities. Megan Hannay on December 30, 2016 Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But … Continue reading Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs