Meta’s Horizon Worlds is opening to young teens in the US and Canada Jon Fingas @jonfingas Months later than rumored, Meta’s Horizon Worlds is opening its doors to younger teens. The company is making its metaverse space accessible to teens aged 13 to 17 in the US and Canada in the weeks ahead. Unsurprisingly, … Continue reading Meta’s Horizon Worlds is opening to young teens in the US and Canada
FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop by Joe Mandese @mp_joemandese, March 10, 2023 Online gaming marketer FanDuel Group has named Horizon Media’s “Next” unit its lead agency for its estimated $200 million paid media account. The assignment follows a competitive review managed by ID Comms and is effective immediately Responsibilities … Continue reading FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop
Machine Learning – the New Horizon in Marketing Success As better methods of gathering and managing data are developed, and data analysis tools become more sophisticated, interest in the potential of machine learning is flourishing. The principles of machine learning, once reserved for academics and tech convention-goers, are now being applied in a wide variety … Continue reading Machine Learning – the New Horizon in Marketing Success
Kevin Joyce — July 14, 2018 — July 14, 2018 RitaE / Pixabay What are CMOs held accountable for at the end of the year? Let’s say we invest 5 percent of revenues in a given year in marketing, what do the CEO and the board of directors expect in return? Incremental sales to … Continue reading CMO Accountability: What’s the Time Horizon?
by Paige DiPrete, Scott Gillum, September 12, 2016 Modern marketers are tech-crazy, constantly searching for the latest innovation to help them optimize the customer lifecycle and gain a completive advantage. For better or worse, marketers have an overabundance of options. According to technologist Scott Brinker, the MarTech landscape is enormous, with 3,874 companies and growing … Continue reading Experience Clouds Loom Large On The Horizon
Tracey WallaceMarch 7, 2015 Google’s algorithm changes have a long history of seriously affecting corporations using SEO to bolster their brand, often without much weight behind the content they are publishing. Content farms were the first to take a hit, with companies including Demand Media and Ask.com experiencing significant traffic declines due to poor quality … Continue reading New Google Algorithm Change on the Horizon: Prioritize Mobile or Be Penalized
