There’s been a surge in homegrown martech tools in the past year, and AI is almost certainly the reason why. Mike Pastore on June 20, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: MarTech 2025 State of Your Stack Survey. MarTech’s 2025 State of Your Stack Survey found … Continue reading Homegrown martech tools are making a comeback
Spurred by AI, marketers are using more tools than ever, and they’re making an increasing number of them, according to The MarTech State of the Stack report. Constantine von Hoffman on March 25, 2025 Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State … Continue reading State of the Stack 2025: Homegrown martech surges as AI accelerates development
The popular DTC brand implemented a Shopify-centric stack that includes Ordergroove, Gorgias, Klaviyo and Shopify Plus. Chris Wood on October 19, 2023 Needing to expand subscription capacity, Dollar Shave Club pulled off a miracle this week: migrating from a homegrown ecommerce system to a new one in just three days. The direct-to-consumer (DTC) brand migrated … Continue reading Why Dollar Shave Club cut its homegrown ecommerce system
Homegrown Marketing: The Hurdles To Localized Messaging by Ray Schultz , Columnist, September 3, 2020 In theory, local marketing should be easier than national for email specialists — there’s less to worry about, right? That’s not quite true, judging by Thrive With A Localized Marketing Strategy, a study by Forrester. For one thing, it is … Continue reading Homegrown Marketing: The Hurdles To Localized Messaging
