Tag Archives: Highest

Automated Abandoned Cart Emails See the Highest ROI, So Why Aren’t You Sending Them?

by Karolina Jasvinaite March 31, 2016March 31, 2016 Whoever said email is dead must have worked for a social media platform. Email marketing, especially for ecommerce brands, is a critical component of a customer loyalty and overall marketing strategy. And, these campaigns have been proven to be more effective than customer outreach or communication in … Continue reading Automated Abandoned Cart Emails See the Highest ROI, So Why Aren’t You Sending Them?

Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving

Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black Friday. Amy Gesenhues on October 29, 2015  Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook posts. According to a report from the … Continue reading Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving

Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%

A new email benchmark study from Silverpop found the Lodging and Travel industry was a top performer when it came to email open rates and CTRs. Amy Gesenhues on September 14, 2015   According to a new email metrics benchmark study from marketing software provider Silverpop, the Lodging, Travel Agencies and Services industry reported a … Continue reading Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%