Elena Nicosia December 2, 2014 When you first get your search engine marketing campaign up and going, it’s as exciting as ever to see the results come in. But over time, your campaign can become bland and start to falter as a result. This doesn’t need to happen, though. There are some tricks of … Continue reading Hidden Gems: Little-Known Search Marketing Tips and Tricks for a Streamlined Campaign
by Laurie Sullivan, November 04, 2014 One of the biggest problems content marketers have is the inability to determine return on investment. They want to make content, but they don’t know the worth. Content may earn Facebook Likes or shares or Twitter tweets, but do people who read the tweets buy the items? One company has … Continue reading Content Attribution And The Hidden ROI
A brand isn’t something that you make up. It’s something that you recognize, emphasize, and communicate. You don’t decide it, you identify it. It flows naturally from your company’s unique personality and method of doing things. What happens if you try to “choose” your brand? You start breaking your marketing. Understand that your marketing might … Continue reading Incongruous Branding: A Hidden Threat to Your Reputation
