Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect. Benu Aggarwal on October 9, 2025 The customer journey from discovery to conversion is now a quirky and eccentric one, shaped by personal idiosyncrasies like channel preferences, mood and the ever-changing level of interest. AI agents now make it possible … Continue reading Your website isn’t ready for AI agents — here’s what needs to change
Marketers are learning that without strategy, generative AI can make them less creative — not more productive. Kath Pay on October 8, 2025 Generative AI is having a moment, but it’s not one its most enthusiastic promoters want to talk about. AI platforms have entered the “Trough of Disillusion,” Gartner’s term for the inevitable … Continue reading AI can scale your brilliance — or your mediocrity. Here’s how to stay smart.
Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably. Mike Ruff on October 2, 2025 at 8:56 am | Reading time: 4 minutes Is cost per conversion really your most important key performance indicator (KPI)? Many campaigns treat it that way. … Continue reading Stop making cost per conversion your KPI — here’s what to measure instead
September 27, 2025 Cross-cultural communication is more important than ever. Here’s how to get it right Why do so many global projects falter? Often, it isn’t because executives misread market data or underestimate competitors; it’s because they misread each other. Cross-cultural communication is less about translation and more about decoding invisible frameworks—values, norms, and assumptions—that … Continue reading Cross-cultural communication is more important than ever. Here’s how to get it right
September 17, 2025 Just laid off? Here’s how to figure out what’s next When I was laid off from my dream job, these storytelling practices helped me figure out an even better future. span>span]:whitespace-nowrap”> Five years ago, I sat under a tree and cried. It was Cinco de Mayo 2020, and I woke up to … Continue reading Just laid off? Here’s how to figure out what’s next
September 15, 2025 Email eats up 28% of your week. Here’s how to get your time back You sit down to tackle a big project, and within minutes, your inbox pings. A Slack message follows. By the time you’ve responded to those, another four have hit your inbox. Before you know it, your morning’s derailed, … Continue reading Email eats up 28% of your week. Here’s how to get your time back
August 25, 2025 I’m a SWAT team commander turned CEO. Here’s how I lead in a crisis BY Adam Contos When the world stops making sense and everyone’s looking to you for answers, that’s when real leadership begins. I learned this in the most extreme of circumstances—first, as a SWAT team Tactical Commander where split-second decisions … Continue reading I’m a SWAT team commander turned CEO. Here’s how I lead in a crisis
August 21, 2025 Employees perform better when life outside work is fulfilling. Here’s why BY The Conversation Many employers are demanding more from workers these days, pushing them to log as many hours as possible. Google, for example, told all its employees that they should expect to spend 60 or more hours in the office every … Continue reading Employees perform better when life outside work is fulfilling. Here’s why
August 02, 2025 Just 7% of small-business owners say the child care crisis is a critical problem. Here’s why BY Inc. Child care costs are growing. Access is declining. But small businesses aren’t too concerned about the impact on business. The National Federation of Independent Business recently released its quadrennial report on the most pressing problems … Continue reading Just 7% of small-business owners say the child care crisis is a critical problem. Here’s why
July 29, 2025 Stuck in a ‘trend’ economy? Here’s how you can break free from it BY Anna Pompilio It’s never felt more impossible to keep up with the trend cycle. Trends feel harder to predict, too fast to respond to, and even harder to get in front of. In many instances, it appears to be … Continue reading Stuck in a ‘trend’ economy? Here’s how you can break free from it
