Eddie Nehani June 21, 2020 The way people search the web has seen a shift with more age groups using visual search when looking to purchase online. With the major search engine and social media platforms launching visual search tools such as Google Lens, Pintrest visual search tool, Bing visual search tools, there is an … Continue reading Visual Search Can Help Local Brands Rank Better
Victoria Taylor June 19, 2020 Gifs have firmly placed themselves on our screens and as content marketing essentials for both B2C and B2B brands. We honestly can’t get enough GIFs. They perfectly convey what we feel, would like to express, and love in just a few frames. via GIPHY Web Tech Survey found that around … Continue reading 4 Fun Ways Instagram Gifs Help to Increase Sales & Engagement
Liz Kislik June 18, 2020 The majority of your team members are likely to be more stressed right now than you’ve ever known them to be. You’re probably more stressed too. Even the most even-keeled pros may be feeling more anxious, sad, angry, and confused by the disruptions of the pandemic and the anguish of … Continue reading Want to Be More Productive? Help Your People Adapt and Feel Better
Angela Hausman, PhD — June 15, 2020 Photo by Launchpresso from Pexels Earlier this week, we discussed how to achieve marketing success in the middle of the triple crises (coronavirus, financial meltdown, and massive protests as part of Black Lives Matter) facing the US and much of the world right now. Today, I’ll focus on … Continue reading Digital Marketing Tips to Help your Business Adapt to Today’s Crisis
As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain. Jade Bunke on June 15, 2020 Do you want to predict the future? The ability to foretell how customers might respond to a new product or service can translate into millions. But it’s … Continue reading How using neuroscience can help capture customer sentiment and predict future behavior
Laura Krajewski — June 15, 2020 When I hop in the car, I almost always open Google Maps to get from point A to B. Even when I know the route, I check my phone’s map to see if there’s bad traffic or an accident that would lengthen my ETA. I lean on this guidance … Continue reading A Simple How-To Guide for Mapping Individual Development Plans for Employees To Help Them Bloom in Your Call Center (With Examples Along the Way)
Sara Gelsheimer — June 9, 2020 stevepb / Pixabay When events such as COVID-19 occur, investors often feel at the mercy of wildly fluctuating portfolios. Investing in the market involves risk — your portfolio will go down. And according to the math of percentages, the more significant your losses, the more returns you’ll need to … Continue reading Tax Reduction Strategies to Help Your Portfolio During a Crisis
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment. George Nguyen on June 9, 2020 The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more shifts as some people start to … Continue reading Data roundup: Resources to help you market more effectively during COVID-19
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways. Amy Gesenhues on June 4, 2020 As brands are forced to go all-in on their digital efforts in light of COVID-19, the need to tie-together customer data is more urgent than … Continue reading How a CDP can help reduce ad spend, drive revenue and build trust with customers
Jon-Mikel Bailey — June 1, 2020 SEO or search engine optimization is the practice of getting your website to rank well for targeted keywords and phrases. It used to be super easy to do but that was like 20 years ago. Now, SEO is an ongoing practice that takes skill and patience. Achieving a ranking … Continue reading 3 Things That Can Help or Hurt Your Website’s SEO
