Tag Archives: Halo

The HALO Effect: Is Cross-Media Measurement Here?

The HALO Effect: Is Cross-Media Measurement Here? by Maarten Albarda , Featured Contributor, May 26, 2023 A few weeks ago, I attended the ARF conference in New York, which I wrote about here. During the conference, executives from various platforms and a few walled gardens shared their points of view on the joint industry committee … Continue reading The HALO Effect: Is Cross-Media Measurement Here? →

Halo developer says franchise is ‘here to stay’ after studio ‘hit hard’ by Microsoft layoffs

Gadgets

Jessica Conditt @JessConditt The best thing I can say about Halo: Infinite is that it gets better as it goes. The single-player campaign starts out as a basic first-person shooter dripping in nostalgia juice, and it ends up as a rudimentary open-world shooter swimming in sci-fi tropes, starring everyone’s favorite emotionless space soldier and his … Continue reading Halo developer says franchise is ‘here to stay’ after studio ‘hit hard’ by Microsoft layoffs →

Gen Z, Millennials Drive Brands To Achieve Halo Effect

Generation Z

Gen Z, Millennials Drive Brands To Achieve Halo Effect by Kathy Sheehan , Op-Ed Contributor, September 1, 2021 Many brands want to live under the halo effect, but it’s not something that can be bought or acquired. It happens organically to brands with a strong and authentic stand on important social causes. The halo effect … Continue reading Gen Z, Millennials Drive Brands To Achieve Halo Effect →

Amazon Ads Create Halo Effect On Other Channels: Report

Amazon Advertisement

Amazon Ads Create Halo Effect On Other Channels: Report by Laurie Sullivan @lauriesullivan, November 6, 2020 Amazon Advertising generates a 20% higher return on investment relative to a brand’s average marketing ROI, according to the latest ROI Genome report from Analytic Partners. The report, Omnichannel and a Brave New World, analyzes marketing approaches using multiple … Continue reading Amazon Ads Create Halo Effect On Other Channels: Report →

How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly)

Influencer Strategy

by Alex Birkett July 16, 2016July 16, 2016 “What is beautiful is good,” the saying goes. This saying stems from a belief that attractiveness correlates to other good qualities. In a phrase, attractiveness is a Halo Effect. Of course, you can see that on the surface, the logic in that saying is flawed. What’s beautiful … Continue reading How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly) →