Neil Wood-Mitchell — March 19, 2020 Animation is a technique used to manipulate pictures into moving images. Drawn by hand or created on a computer, there are several types of animation, which have developed over time. History of Animation Animation dates as far back as the 1800s, with toys such as the Zoetrope and flipbooks. … Continue reading Ultimate Guide: Animation
Michael Ugino — March 19, 2020 Etsy, with its focus on handmade and vintage items, is a great place for independent artists and crafters to set up their own shops and sell their wares. And today, more than 2.1 million people sell their products on Etsy. It’s free to join Etsy and set up a … Continue reading Etsy Fees: Complete Guide for Sellers
Laura Krajewski — March 15, 2020 Stop me if you’ve heard this story before: You start your job as a new customer service agent at your company. You go through training, get coached to use the company software, and learn to de-escalate situations with angry customers. You learn the products, services, and you know how … Continue reading The Anatomy of a Successful Call Center: A How-To Guide for Managing a Call Center Team Full of Stellar Agents
Ahmad Kanani — March 2, 2020 Traffic attribution identifies which sources drive visitors to a web property. And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Simple as it may sound, attributing … Continue reading UTM Parameters: A Complete Guide for Traffic Attribution
Conor Bond — February 11, 2020 You own a small auto shop in Worcester, MA. Things are going well, but you can’t shake the feeling that you could be growing faster. Referral marketing isn’t bringing you as much business as it used to, and you don’t have the time or the resources to run a … Continue reading The Small Business Guide to Online Reputation Management
Lindy Gillard — February 5, 2020 (Plus a UTM Builder Worksheet to Steal) It’s about to get hot in here. Today, we’re talking about tracking links, and while some may find this topic dull, I will argue that UTM links can be one of the sexiest tactics in a marketer’s toolbox. In this guide, beginners … Continue reading The Beginner’s Guide to UTM Tracking Links
Philip Volna — February 4, 2020 Running an equity crowdfunding business is a lot like operating a private equity firm, but on a mass scale. Private equity (PE) firms work with accredited and corporate investors as well as corporate fundraisers or startups. In contrast, a crowdfunding platform focuses on retail and high net worth investors … Continue reading An Entrepreneur Guide to Starting an Equity Crowdfunding Business
Sandra Wrobel-Konior — January 31, 2020 If you run an online business, checkout is the most important part of your selling process, as it’s the step that converts into revenue. What are the best ways to optimize your payment form UX and to design a checkout process to make users complete a purchase? The credit … Continue reading Best Payment Form UX Practices — An Ultimate Guide to Online Payments
Susan Friesen — January 18, 2020 Video Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want … Continue reading Your 2020 Guide on How to Get the Most Out of Video Marketing
Alex Papageorgiou — January 10, 2020 Kaggle, the Google-acquired data science platform, started as a virtual meeting point for machine-learning geeks to compete on predictive accuracy scores. It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. Despite being a free … Continue reading A Marketer’s Guide to Kaggle for Analytics and Data Science
