by Gavin O’Malley@mp_gavin, September 29, 2016 Beyond simply improving the ad experiences for consumers, faster load times dramatically affect viewability rates, new research suggests. On average, the “lightest” ads have the highest viewability — 52% to 70% — according to fresh finding from programmatic creative platform Thunder. In ads under 50 kilobytes, there is a … Continue reading Faster Loads Impact Viewability, Trade Groups Shore Up Standards
by Kurt Shaver Follow @kurtshaverSeptember 16, 2016 Thirteen years ago LinkedIn launched Groups, an online space for lively discussion and ideas. So what could possibly go wrong? Well like every other free online forum on the web it quickly filled with people more interested in prospecting for clients than actively contributing to the conversation. As … Continue reading Using LinkedIn Groups Without Looking “Spammy”
by Jordan LoreSeptember 6, 2016 Pay-per-click advertising (PPC) can be an intimidating process for those new to digital advertising. Figuring out what to spend, what to write and who to target are only the first steps to planning a PPC strategy. Once you get yourself set up on Google AdWords and run a few ads, … Continue reading Google AdWords Optimization: How to Organize Your Ad Groups
by Salma Jafri Follow @salmajafriAugust 25, 2016 Facebook Pages are fast becoming a pay-to-play model. If you want people to see your posts, you have to start running ads to them. Otherwise even people who’ve liked your posts won’t always see all your posts. Further, Facebook, in an algorithm update announced that it will prioritise … Continue reading 5 Ways To Use Facebook Groups To Market Your Business
by Dionte Pounds June 2, 2016June 2, 2016 When I start an engagement with a new client, the first thing I do is an audit. As the working account manager, I need to get a good sense of how the account’s been set up and how it’s performed to date, to assess where the past … Continue reading 5 Powerful Reasons to Implement Single Keyword Ad Groups Today
by Gyles Seward May 13, 2016 Follow @ElementaryDigiMay 13, 2016 We’re all familiar with the marketing potential of Facebook and Twitter. With a vast market at your fingertips and targeted advertising, results can be impressive. Although it can be tempting to allocate the full social budget on posting and tweeting, try to avoid this pitfall. … Continue reading Could LinkedIn Groups Boost Your Business?
by Brittney Ervin April 11, 2016April 11, 2016 As modern marketers, we must look both to the future and to the past to create the most effective strategies for reaching our clients. In this “Customer Insight” series, we will explore some time-tested, classic methods for getting to know your customer base in meaningful ways. Today’s … Continue reading Customer Insight: Can Focus Groups Help Your Company?
Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note! Myles Anderson on March 8, 2016 In February at BrightLocal, we published an annual survey that explored consumer attitudes towards local business websites. The survey looked at … Continue reading What different consumer groups really want from local business websites
by Penney Fox January 30, 2016 Follow @foxinteractiveJanuary 30, 2016 My Biggest Facebook Lesson The biggest lesson that I learned during my year-long Facebook experiment was the power of Facebook Groups. Facebook Groups put the social back into social media marketing. It’s the place where you’ll meet other people doing what you do or needing … Continue reading What Should You Post in Your Facebook Groups?
by Sahail Ashraf January 23, 2016 Follow @TalcontentJanuary 23, 2016 Brands are forever trying to find their way on Facebook and it really isn’t as hard as it might at first seem. But it is easy to flounder after a little bit of success. With organic reach suffering somewhat on the platform, brands are looking … Continue reading The Beginner’s Guide To Facebook Groups For Brands
