Google Ads To Automatically Pause Ad Groups With Low Activity by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2024 Google will pause Ads groups that have not seen impressions in the past 13 months as it attempts to improve budget efficiency for advertisers. The rollout, which will push many search marketers to clean up their … Continue reading Google Ads To Automatically Pause Ad Groups With Low Activity
By Shalene Gupta October 31, 2023 Today, AI is evolving at a lightning pace, leaving everyone else scrambling to catch up as they wonder what the future will bring and, more specifically, how AI will impact jobs. Job search website Indeed surveyed over 7,000 employees and human resource professionals in seven countries (U.S., U.K., … Continue reading Minority groups in countries around the world are worried about AI being a threat to jobs
Advocacy Groups Press FTC To Investigate Google Over Children’s Privacy by Wendy Davis @wendyndavis, August 23, 2023 Advocacy groups on Wednesday renewed their call for the Federal Trade Commission to investigate whether YouTube was serving behaviorally targeted ads to children under the age of 13. “Ultimately, only a body with investigative authority, such as the … Continue reading Advocacy Groups Press FTC To Investigate Google Over Children’s Privacy
Media Groups Sign Open Letter On AI Use by Ray Schultz , August 10, 2023 A group of 10 organizations, including The Associated Press and Gannett, is calling for a legal framework to protect journalism from unregulated AI use. In an open letter titled, “Preserving public trust in media through unified AI regulation and practices,” … Continue reading Media Groups Sign Open Letter On AI Use
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch. Constantine von Hoffman on April 4, 2023 Walmart has pulled its Universe of Play experience from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review … Continue reading Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint
Journalism Groups Join Coalition To Save Local News by Laurie Sullivan @lauriesullivan, January 27, 2023 Rebuild Local News, a coalition group, proposed a dramatic tax-based solution to the problem of disappearing local journalism, which is having significant social and political consequences, according to Near Media co-founder Greg Sterling. Turns out the art of news is dwindling. Since 2004, 2,100 … Continue reading Journalism Groups Join Coalition To Save Local News
Twitter verification has always been a mess. Charging $8 a month won’t fix it. Charging for verification would be a boon for scammers and impersonators. K. Bell @karissabe NurPhoto via Getty Images It’s only been a matter of days since Elon Musk took over Twitter, but he’s already shaking up the platform in major … Continue reading Advertisers continue to flee Twitter as civil rights groups call for a boycott
Channel groups are rules-based definitions of website’s traffic sources that let you monitor the performance of those sources. Constantine von Hoffman on November 2, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to … Continue reading Channel groups: Getting started with Google Analytics 4
Big troves of customer data still don’t trump small focus groups. Quantitiative and qualitative approaches need to work together. William Terdoslavich on October 17, 2022 Big data should have replaced the focus group by now. But it hasn’t. That quaint 20th century practice of getting people to sit around a table and talk about a … Continue reading Market research focus groups get new lease of life
How ACA Compliance Groups Save Employers Money June 29, 2022 If you’re still wondering about ACA compliance, here are some facts. Form 1095-C and Penalties for non-compliance are vital topics. If you’re looking to avoid a monthly fine, ACA compliance groups may be a good option. In addition, they can save you money by sharing … Continue reading How ACA Compliance Groups Save Employers Money
