Tag Archives: Greatly

Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend

Content Strategy

Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend by Ray Schultz , Columnist, April 13, 2023 The economy has dampened enthusiasm for investing in content. Only 16% apiece of high-tech and consumer goods companies have significantly increased their investment, according the State of Content Report 2023, a study from Bynder.  Moreover, slight increases at … Continue reading Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend →

Mobile, Desktop Search Behavior Differs Greatly On Google, Study Shows

Google

by Laurie Sullivan @lauriesullivan, May 26, 2016 On the heels of Google’s forthcoming AdWords change that allows advertisers to modify bids for smartphones, tablets and desktops, cClearly set out to take an in-depth look at the differences in consumer search behavior between mobile and desktop among industries, products, countries and search engines. Here’s what they found. … Continue reading Mobile, Desktop Search Behavior Differs Greatly On Google, Study Shows →

The death of the home page has been greatly exaggerated

Website Landing Pages

Personalization provider Cxense says its data shows that home page visitors may be fewer than social- or search-driven ones, but they’re more valuable. Barry Levine on March 28, 2016 Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the home page … Continue reading The death of the home page has been greatly exaggerated →

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