Tag Archives: Google

Google shares details on how first price auctions in Google Ad Manager will work

Google Advertisement

Says it is working with partners and still plans to complete the transition to first price for Google Ad Manager this year. Ginny Marvin on May 10, 2019 In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year end. On Friday, it … Continue reading Google shares details on how first price auctions in Google Ad Manager will work →

Parallel tracking goes live for Google Ads display campaigns May 1

Google Advertisement

Stay tuned for the launch date of parallel tracking for video campaigns. Ginny Marvin on April 29, 2019 After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. What you need to know for display. Google is enabling parallel tracking for … Continue reading Parallel tracking goes live for Google Ads display campaigns May 1 →

Google Apps And Utilities: Merkle’s Search Campaign Alternatives

Google Tools

Google Apps And Utilities: Merkle’s Search Campaign Alternatives by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2019 It appears that internet utilities will take search into the future, whether organic or paid.  Google-owned maps app Waze already allows small businesses to buy advertising through branded pins, paid-search results and pop ups. The feature was introduced more than … Continue reading Google Apps And Utilities: Merkle’s Search Campaign Alternatives →

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests

Amazon Advertisement

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2019 Marketers spent a whopping 77% more during the first quarter of 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year in the quarter, according to recent … Continue reading Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests →

Why Your Company Doesn’t Have to Be Like Apple, Google, or Facebook

Business Development

Daniel Codella — April 18, 2019 Follow @mrcodella — April 18, 2019 During World War II, the South Pacific was a critical theater for battle. Several countries set up bases, airfields, and docks on dozens of remote islands. It was the first time many of the region’s indigenous peoples had ever seen outsiders, let alone … Continue reading Why Your Company Doesn’t Have to Be Like Apple, Google, or Facebook →

6 Google Responsive Search Ads Hacks You Need to Know

Google Advertisement

Nicole Blanckenberg — April 13, 2019 Follow @https://twitter.com/NicoleBlancken — April 13, 2019 Google’s newest and most flexible ad option, Responsive Search Ads, was launched last year. Unlike traditional search ads, the trick to hacking Google Responsive Ads lies in their headline and description options. With Responsive Search Ads (RSAs), you have 15 headlines and four … Continue reading 6 Google Responsive Search Ads Hacks You Need to Know →

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