Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2022 Marketers are buying into automation, according to a study published by PPCsurvey.com. The State of PPC Global Report 2022 highlights findings from more than 500 paid per click (PPC) specialists from agencies and brands … Continue reading Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds
Google Expands Personal Info It Will Remove From Search Results by Laurie Sullivan @lauriesullivan, April 28, 2022 Google expanded the type of personal information it will remove from search results on requests such as someone’s physical address, phone number, and passwords, to URLs that point to information that could lead someone to a home or give … Continue reading Google Expands Reasons It Will Remove Your Personal Information From Search Results
By Doug Aamoth April 19, 2022 If you’ve got an Android phone and you haven’t yet tried Google Messages as your texting go-to, give it a whirl. It’s got a great mix of features without feeling overly bloated. It’s simple enough to use right out of the gate: Sending and receiving messages is about … Continue reading 5 time-saving Google Messages features you should be using
Users can find out what data is collected, if it is shared and the developer’s security policies. Constantine von Hoffman on April 27, 2022 Google Play is rolling out a new safety section aimed at giving users more detail about what data apps collect and how it’s used. What it does. It will show what … Continue reading Google Play rolling out app data collection labels
How Google Multisearch — Combining Text And Image — Will Change SEO by Laurie Sullivan , Staff Writer @lauriesullivan, April 8, 2022 Google Lens now allows those searching to ask questions about the photo image they seek. Made possible by advancements in artificial intelligence, multisearch enables people to ask a question about an object or refine … Continue reading How Google Multisearch — Combining Text And Image — Will Change SEO
Linda Aylesworth | April 1st, 2022 GA4 will replace the current version of Google Analytics (Universal Analytics or UA) on July 1, 2023. It is essential… GA4 will replace the current version of Google Analytics (Universal Analytics or UA) on July 1, 2023. It is essential that your data is migrated carefully to avoid any … Continue reading Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
Google Builds On Web Search For Retail Websites by Laurie Sullivan @lauriesullivan, April 4, 2022 Google Cloud Retail Search, now available to all retailers, provides the ability to integrate Google-like search features on digital properties without the need to preprocess data, train or tune machine learning models. It is part of Product Discovery Solutions for … Continue reading Google Builds On Web Search For Retail Websites
Google Updates Search, News To Help Users Evaluate Sources’ Credibility by Karlene Lukovitz @KLmarketdaily, April 1, 2022 Google announced two new features designed to help U.S.-based and all English-language searchers evaluate the credibility of news sources and their claims. One is a new “highly cited label” that will soon appear in Top Stories in Google … Continue reading Google Updates Search, News To Help Users Evaluate Sources’ Credibility
Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls by Laurie Sullivan @lauriesullivan, April 1, 2022 Google has announced the next set of trials for its Privacy Sandbox proposal, aimed at replacing tracking cookie-based targeted advertising in its Chrome browser. This set focuses on ads relevance and measurement. It’s called origin trials. … Continue reading Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls
Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address by Laurie Sullivan @lauriesullivan, March 30, 2022 Change is not always easy, but typically companies like Google that manage the majority of advertising spend from brands and agencies have at least one good reason to shake the apple cart. Google’s plan to … Continue reading Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address
