The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology. Nicola Agius on March 28, 2024 Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. … Continue reading Google testing tools to provide more personalized shopping experiences
LLM Advanced Reasoning Let Google Quickly Suspend 12.7M Ad Accounts by Laurie Sullivan , Staff Writer @lauriesullivan, March 27, 2024 Google engineered a way of using generative artificial intelligence (GAI) and large language models (LLM) to more quickly identify and suspend millions of ad accounts and block billions of ads in 2023. In fact, the company … Continue reading LLM Advanced Reasoning Let Google Quickly Suspend 12.7M Ad Accounts
March 27, 2024 Google Maps is here for summer travelers with trending locations, off-the-radar ideas, and more AI The platform is rolling out a ton of new features to help you plan your next trip. BY Emily Price The weather is getting warmer, which means lots of us have started thinking about summer travel. Today, Google … Continue reading Google Maps is here for summer travelers with trending locations, off-the-radar ideas, and more AI
March 26, 2024 16 incredibly useful things you didn’t know Google Sheets could do There’s much more to Google Sheets than meets the eye. Unlock these advanced options–and watch your productivity soar. BY JR Raphael I’ll admit it: For the majority of my adult life, spreadsheets have remained shrouded in mystery. I’ve used them plenty, of course—to track income, … Continue reading 16 incredibly useful things you didn’t know Google Sheets could do
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time. Danny Goodwin on March 25, 2024 There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas … Continue reading Google SGE a top threat to brand and product search terms, study finds
Google will start showing AI-powered search results to users who didn’t opt in But only for certain queries and for a small number of users in the US. Mariella Moon Sat, Mar 23, 2024 Google If you’re in the US, you might see a new shaded section at the top of your … Continue reading Google will start showing AI-powered search results to users who didn’t opt in
How Far Will Google And Microsoft Go To Collaborate? by Laurie Sullivan , Staff Writer @lauriesullivan, March 21, 2024 Microsoft and Google have a complex relationship. The two companies are rivals, but on occasion support each other’s projects. If Microsoft Advertising could provide a Performance Max product with capabilities similar to Google Performance Max in Google … Continue reading How Far Will Google And Microsoft Go To Collaborate?
Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2024 Google executives are thinking about new ways to advertise, add new advertising units, and support new services. Today, Google Ad Lead Vidhya Srinivasan shared insights from her brilliant engineering mind to describe a list of … Continue reading Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising
Tech giant claims new features will increase efficiency and scale for retail media with self-service. Barry Schwartz on March 19, 2024 Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told … Continue reading Google Search Ads 360 gains retail media capabilities
March 19, 2024 Google is doubling down on generative AI healthcare, with a batch of new tools From medical imaging to personalized health coaching, Google is testing new AI tools with patients and in hospitals. BY Sy Mukherjee On Tuesday, Google announced a suite of new and updated generative-AI and large language models (LLM) tools to … Continue reading Google is doubling down on generative AI healthcare, with a batch of new tools
